Veterinary pharmacies and medicine

You can use Yandex.Direct to serve ads for veterinary pharmacies (unless they sell remotely/online) and non-prescription veterinary medicine. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

Your ads must correspond to the legislation of the countries where you want to serve them.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

According to current legislation, advertising of veterinary pharmacies and medicine is regulated like advertising of regular medicinal products and pharmacies:

If you advertise products and services in several categories (for example, veterinary medicine and dietary supplements), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a guarantee letter for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a guarantee letter for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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