You can use Yandex.Direct to serve ads for veterinary pharmacies (unless they sell remotely/online) and non-prescription veterinary medicine. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
Your ads must correspond to the legislation of the countries where you want to serve them.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
According to current legislation, advertising of veterinary pharmacies and medicine is regulated like advertising of regular medicinal products and pharmacies:
To place ads for veterinary medicine, the documents in the Non-prescription medication section are required.
To place ads for veterinary pharmacies, the documents in the Pharmacies and pharmaceutical activities section are required.
If you advertise products and services in several categories (for example, veterinary medicine and dietary supplements), you must provide documents for each of them.
Send copies of prepared documents via the feedback form (include your ad campaign or order number).
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a guarantee letter for Yandex Europe AG
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a guarantee letter for Yandex Inc
If you still have questions about moderation or your results, write to us.
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
If you can't find the information you're looking for, write us.