Ad Builder

Creative Ad Builder helps you create appealing image ads. An adaptive creative automatically adapts to the ad unit so that you can serve your ad on the maximum number of sites.

You can design an unlimited number of creatives for free.

You don't need any special skills or experience to create them. In the space of a few minutes you can create ads without the help of a professional designer.

Create your ad creative

1. When creating or editing an image ad in the Creatives section, click Add → Add new creative. The Ad Builder window will open.

2. On the right side of the window, select an image. You can add your own image, select one from the library, or use one you uploaded previously. You can view all changes you make instantly in the preview area.

3. Set up the smart center — the main meaningful area that shouldn't be lost when adapting an ad to an ad unit. You can change the smart center in the Image section by clicking Change.

4. Select the fill color and border and add your main text. The border color must not match the background (the selected background color or the colors in the uploaded file).

5. Design a button by selecting the color and adding text. Add a logo and a domain. In the Additional text field, add your special offer. The information will be displayed in your ad if the ad unit format allows it.

6. All information required by law and the Yandex Ad Serving Rules must be present on the ad creative, including age restrictions and notices. Enter the appropriate information in Age rating, Warning, and Legal information.

7. When you have finished working on your ad creative, click Create. The creative will be added to the library. Use it to create your ad.

Add creatives from the library

You can use your ad creatives in other groups.

Export creatives

You can export an XLS file with links to all the creatives that were made in Ad Builder. To do this, click Export list to XLS.

You can use these links to add the creatives to multiple ads at once via XLS/XLSX files.