Display banners

Display advertising - banner advertising where you pay for impressions to establish your brand in the eyes of consumers.

Benefits of display ads in Yandex Direct

Target your audience

You have the flexibility to narrowly target your banners to users based on key characteristics (interests, income, gender, and age). You can even target users who interacted with your site previously or visited certain sections of it.

You can also serve banners based on keywords.

Easy banner creation
Build banners from scratch in the Ad Builder. You can do this automatically (based on your site content), or upload your own creatives in HTML5, GIF, PNG, or JPEG format.
You only pay for actual impressions

Yandex uses strict viewability criteria: an impression is counted only if at least 50% of the banner area remains continuously in the visible part of the screen for at least one second.

Yandex applies multi-stage filters to eliminate fraudulent and erroneous impressions and clicks.

Cross-scenarios for communication with the audience
You can gather a segment of users who have seen your display bannerand continue interacting with them through contextual advertising or other channels.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.