Cost of placement

The bid or CPM is set according to the selected display regions and Yandex Home page versions.

Display region For impressions on the full version of the Yandex Home page (RUB) For impressions on the mobile version of the Yandex Home page (RUB)
Moscow and Moscow region 325 215
Russia (without Moscow and Moscow region) 260 180
Belarus 185 130
Kazakhstan 140 65
Other countries 25 25
Values for other currencies
Payment currency Display region
Moscow and Moscow region Russia (without Moscow and Moscow region) Belarus Kazakhstan Other countries
Bid or CPM on full/mobile version
KZT 1805.56 / 1194.44 1444.44 / 1000 1027.78 / 722.22 777.78 / 361.11 138.89 / 138.89
BYN 10.1 / 6.68 8.08 / 5.59 5.75 / 4.04 4.35 / 2.02 0.78 / 0.78
USD 4.66 / 3.09 3.73 / 2.58 2.65 / 1.87 2.01 / 0.93 0.36 / 0.36
EUR 4.06 / 2.69 3.25 / 2.25 2.31 / 1.63 1.75 / 0.81 0.31 / 0.31
CHF 4.61 / 3.05 3.69 / 2.55 2.62 / 1.84 1.99 / 0.92 0.35 / 0.35
TL 24.62 / 16.29 19.70 / 13.64 14.02 / 9.85 10.61 / 4.92 1.89 / 1.89

All amounts do not include VAT.

If the bids or CPM for the selected display regions or Yandex Home page versions are in different cells of the table, use the higher value. Set a bid or CPM higher than this value, and the banner will be served under all criteria.

For example, you selected Moscow and Saint Petersburg as the regions and indicated that the banner must be served on the full version of Yandex Home page. If:
  • Bid or CPM < 280 rubles, the banner is not served.
  • 280 rubles ⩽ bid or CPM < 325 rubles, the banner is served in Saint Petersburg, but not in Moscow.
  • Bid or CPM ⩾ 325 rubles, the banner is served both in Moscow and Saint Petersburg.