A shared account is a method of automatically distributing funds among all campaigns that are under the same username. Your ads will continue being served until your shared account runs out of funds. To go to the Shared account page, click the button at the top of the page that displays the amount on your shared account.
To add funds to your shared account, go to the Shared account page and click Pay. The payment options available differ based on your country and currency.
Average daily budget
You can set an average daily budget limit for a shared account. On the Shared account page, go to the Average daily budget section and click Configure. Specify the average daily spending per calendar week.
The budget is calculated using the formula:
The minimum budget is 1000 rubles per day (see other currencies).
- How it works
The budget will be distributed across the entire day or time period you entered in the time targeting settings. If the budget you set is not sufficient to serve your ads throughout the whole day, your ads will participate less frequently in the auction. If the specified budget is enough to serve ads all day, you will receive all available traffic.
The budget is reallocated over the course of the week: your remaining balance from less active days will be spent during more active days. This means that your daily spending may be higher or lower than the the value you set. Any individual day's spending will not exceed the average daily budget amount by more than 30%. Your average daily spending over a week will not exceed the limit you set.
If you use common keywords with a small daily budget or set high bids for keywords, Yandex.Direct does not guarantee that the system will distribute impressions evenly throughout the day. Your available budget may run out completely at the beginning of the impression period, with no funds left for the rest of the day.
Click Recent campaign suspensions to see every instance when the system stopped serving ads over the past 14 days due to your daily budget running out.
For example, let's say that you have two campaigns with average daily budgets of 500 RUB and 3000 RUB. If you set a shared account daily budget of 1000 RUB, then on both campaigns the average total of 1000 RUB per day will be spent, while on the first campaign 500 RUB per day will be spent.
You can't change your average daily budget more than three times per day. The new limit will apply starting from the next day. In this case, the average spending from Monday through the day of the change can't exceed the previously set limit by more than 30%. For the remaining days of the week, the average expenditure will target the new amount of the average daily budget.
For example, the average daily budget was changed from 10,000 rubles to 15,000 rubles on Wednesday. Before Thursday, ad expenses could be up to 13,000 rubles a day (RUB 10,000 + 30%). Starting from Thursday, up to 19,500 rubles can be spent on advertising (RUB 15,000 + 30%). Average spending from Thursday through Sunday will not exceed 15,000 rubles.
Your daily shared account budget runs on Moscow time (UTC+3), regardless of the time zone chosen for your campaign. If you disabled impressions on certain days and your campaign runs in a different time zone, you may end up spending more than your budget.
For example, let's say went into your time targeting settings and disabled impressions on Sunday and set the “MSK +04:00” time zone for Novosibirsk. At 20:01 (Moscow time) on Sunday, the system will start serving ads though it is already Monday in Novosibirsk. As a result, part of Monday's daily budget will be spent in the final four hours of Sunday (according to Moscow time). Then the system will continue serving ads, and the daily budget for Monday will also be spent.