Products similar in construction to weapons

Ads for products similar in construction to weapons can be placed on Yandex.Direct. For example:

  • air guns with muzzle energy lower than 3 joules (excluding rifles)

  • bows with draw weight no higher than 27 kgf

  • crossbows with draw weight no higher than 43 kgf

  • markers, rifles, and pistols for airsoft and paintball

  • underwater firearms, electric fishing rods

  • souvenir knives and skinning knives

  • antiques and models of firearms, except firearms and models designed to shoot blanks.

Your ads and landing pages must meet all requirements of the law “On Advertising”. For example, the ads must not refer to the product advertised as a weapon or indicate that its intended use is for hunting. You can only use images of products that resemble weapons if it is completely obvious that the image is not of a weapon.

Text ads will automatically include the following warning: “Products similar in construction to weapons”. The text of the warning does not depend on the content of the specific ad and cannot be changed. For image ads, you need to add this warning manually. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policies, you must submit certain documents.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the certificate of compliance of the product similar in construction to weapons

  • A letter of guarantee stating that the object of advertising is not a weapon. The letter should be written strictly in accordance with Yandex's rules.

How should I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.