Online medical services
Ads in this category can't use the smart banner and dynamic ad formats.
Yandex.Direct ads that are shown in other countries must follow that country's advertising laws as well as Yandex's ad policies.
Ads for medical services provided remotely/online are accepted for placement.
Your ads and landing page must meet all legal requirements. For example, your ads must not:
- Indicate that a doctor can make a diagnosis based solely on a consultation (with no face-to-face appointment).
- contain claims that the service being advertised is completely safe or refer to specific cases of people recovering or their health being improved.
- contain links to therapeutic effects regarding diseases that are resistant or difficult to treat, or refer to specific cases of people recovering or their health being improved.
The documents listed in the Medical services section are required to serve ads for medical services provided remotely/online.
You can place ads for non-medical information services. Ads for online medical services cannot be placed on Yandex.Direct, including those for consultations that result in a diagnosis:
The following is not permitted in an ad:
- Using the word “consultation”
- Indicating that a doctor can make a diagnosis based on a consultation
- Mentioning names of illnesses
You can place ads for non-medical information services. Ads for online medical services cannot be placed on Yandex.Direct, including those for consultations that result in a diagnosis:
The following is not permitted in an ad:
- Using the word “consultation”
- Indicating that a doctor can make a diagnosis based on a consultation
- Mentioning names of illnesses
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
