Online medical services
Ads in this category can't be placed in the smart banner or dynamic ad format or as part of a product campaign.
Yandex Direct ads that are shown in other countries must follow that country's advertising laws as well as Yandex's ad policies.
Ads for medical services provided remotely/online are accepted for placement.
Your ads and landing page must meet all legal requirements. For example, your ads must not:
- Indicate that a doctor can make a diagnosis based solely on a consultation (with no face-to-face appointment).
- contain claims that the service being advertised is completely safe or refer to specific cases of people recovering or their health being improved.
- contain links to therapeutic effects regarding diseases that are resistant or difficult to treat, or refer to specific cases of people recovering or their health being improved.
The documents listed in the Medical services section are required to serve ads for medical services provided remotely/online.
A copy of the license, including the back side and supplements with the address and list of permitted types of medical care. The address of medical services provision mentioned in the license must match the address indicated in the contact information and on the website. The legal name mentioned in the license must match the legal name on the website.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
If you advertise products and services in several categories (for example, medical services and medicines), you must provide documents for each of them.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
You can place ads for non-medical information services. Ads for online medical services cannot be placed on Yandex Direct, including those for consultations that result in a diagnosis:
The following is not permitted in an ad:
- Using the word “consultation”
- Indicating that a doctor can make a diagnosis based on a consultation
- Mentioning names of illnesses
You can place ads for non-medical information services. Ads for online medical services cannot be placed on Yandex Direct, including those for consultations that result in a diagnosis:
The following is not permitted in an ad:
- Using the word “consultation”
- Indicating that a doctor can make a diagnosis based on a consultation
- Mentioning names of illnesses
Special documents are not required for placement.
Special documents are not required for placement.
