Dietary supplements

On Yandex.Direct, you can advertise dietary supplements unless they are indicated as a medical treatment.

Your ads and landing page must meet all requirements of the law. Your ads must not, for example:

  • Give the impression that the dietary supplement is medication or has healing properties

  • Contain links to concrete cases where people were cured or their condition improved as a result of using the dietary supplement

  • Contain customers' expressions of gratitude following the use of the dietary supplement

  • Contain statements that cause or contribute to a negative psychological state

  • Encourage the rejection of a healthy diet

  • Present the results of research as proof of the healing effects or advantages to taking the dietary supplement, or misrepresent research results as a direct recommendation for their use.

Text ads will automatically have the following warning added “Not a medicinal substance”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

Your ads must correspond to the legislation of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the government registration certificate of the specific name of the dietary supplement.

If you are advertising several dietary supplements, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medication and dietary supplements), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.