Real estate services
You can place ads for real estate services, for example:
Your ads must correspond to the legislation of the countries where you want to serve them.
Mortgage
Ads for mortgages and help selecting them can be placed in Yandex.Direct.
Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for mortgages must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).
Documents are not required if it is made clear in the ad and landing page that you only offer consulting services.
In other cases, certain documents may be required according to the law “On advertising” and Yandex placement policy.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
The documents required depend on the organization offering mortgages or loans:
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if it is a bank, the documents listed in the Banking services section are required
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if it is a credit union or microfinance organization, the documents listed in the Microfinance organizations, credit unions section are required
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if it is a pawn shop, the documents listed in the Pawn shops section are required
If you are advertising the services of several organizations, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.
If you are advertising products and services of several categories (for example, mortgages and insurance services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
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Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a guarantee letter for Yandex Europe AG
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38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a guarantee letter for Yandex Inc
If you still have questions about moderation or your results, write to us.
Loans based on maternity capital
Ads for loans based on maternity capital can be placed in Yandex.Direct.
Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for loans based on maternity capital must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).
Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
One of the following documents is required for ad placement:
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A copy of the banking operation license (including supplements)
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A certificate of membership in a self-regulating organization of consumer credit unions, issued three (or more) years before the placement of ads
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A copy of the certificate of membership of the agricultural consumer credit cooperative in an auditorial union of agricultural cooperatives, issued three (or more) years before the placement of ads.
If the membership documents were issued less than three years ago, then the advertiser can provide a certificate of registration or statement from the Unified State Register of Legal Entities showing that the legal entity was registered more than three years ago.
If you advertise products and services in several categories (for example, loans based on maternity capital and insurance services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
-
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a guarantee letter for Yandex Europe AG
-
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a guarantee letter for Yandex Inc
If you still have questions about moderation or your results, write to us.
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
If you can't find the information you're looking for, then contact us.