Real estate services and sales
Advertising real estate services and sales is allowed in Yandex Direct.
In text ads advertising new buildings and shared-equity construction, the notice is added automatically: “Project declaration is published on https://our.house.com”. To specify the name of the developer, select the appropriate subject and fill out other details in the feedback form. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notifications.
Your ads must meet the legal requirements of the countries where you want to serve them.
Special documents are not required for placement.
Make sure to add this notice yourself to image ads, video ads, and display campaign creatives advertising shared-equity construction. The notice must contain:
Name of the legal entity and its business legal structure (for example, developer: “House on Mars” LLC).
URL of the Uniform Information System for Residential Construction hosting the project declaration (https://наш.дом.рф).
Example: Project declaration available at https://наш.дом.рф. Developer: “House on Mars LLC”.
You don't need to specify the developer in ads of real estate agencies and aggregators of new construction projects.
Advertising specific residential units for sale or rent is not allowed in Yandex Direct unless the ad text indicates that it has been posted by a real estate agency or other intermediary.
You can advertise real estate appraisals and realtor services such as the following:
- Consulting on real estate deals
- Information about demand and offers
- Organizing and running negotiations regarding real estate sales conditions or the ownership of real estate shares
- Organizing inspections of real estate options offered to clients
- Assistance in officially registering real estate titles
- Assistance in preparing documents necessary to get permission for redeveloping or reconstructing real estate.
According to the law and Yandex placement policy, the advertiser must have certain documents to place ads.
Copy of the license to work as a realtor.
To advertiser realtor or real-estate agency services:
If you are advertising services related to selecting and selling housing, you must also submit 2-3 copies of the contract to render realtor services for the owner of the real estate.
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
