Veterinary pharmacies and medicine

You can use Yandex.Direct to serve ads for:

  • veterinary pharmacies (unless they sell remotely/online). The exception applies to all countries but Kazakhstan. In Kazakhstan, ads for online pharmacies and medicine delivery are allowed.
  • non-prescription veterinary medicine.

Ads in this category can't use the dynamic ad format.

Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

According to current legislation, advertising of veterinary pharmacies and medicine is regulated like the advertising of regular medicinal products and pharmacies.

To place ads for veterinary pharmacies and medicine, the documents listed in Pharmacies and medicine are required.

If you advertise products and services in several categories (for example, veterinary medicine and dietary supplements), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.