Folk medicine, homeopathy
Folk medicine and homeopathy can be advertised in Yandex.Direct.
Your ads and landing page must meet all legal requirements. For example, your ads must not:
Contain expressions of gradititude from the advertiser's clients.
Contain references to specific cases of people recovering or their health improving.
Contain links to therapeutic effects regarding diseases that are resistant or difficult to treat.
Give the impression that the consumer does not need to consult with a doctor.
Your ads must meet the legal requirements of the countries where you want to serve them.
You must indicate in your ad or on your site the place in which services are offered – the license to practice folk medicine is only valid within the territory of the executive authority which issued it.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
A copy of the permit to practice folk medicine, issued by the executive organ of the Russian Federation concerning the sphere of public health.
A letter of guarantee drawn up in strict compliance with Yandex's rules if third-party services are advertised.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
Advertising of alternative medicine must not mention medical services. If the ad materials mention medical services offered, the documents listed in the Medical services section are required.
If you advertise products and services in several categories (for example, healing and dietary supplements), you must provide documents for each of them.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
According to the law and Yandex placement policy, certain documents must be provided.
A copy of the license, including the back side and supplements with the address and list of permitted types of medical care. The address where the medical services are provided in the license must match the address indicated in the contact information as well as on the landing page from the ad.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
If you advertise products and services in several categories (for example, homeopathy and books on healing), you must provide documents for each of them.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
According to the law and Yandex placement policy, certain documents must be provided.
A letter of guarantee that the advertised item is not a medical product, medical service or medicine. The letter of guarantee should be drawn up in strict compliance with Yandex's rules.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
Advertising of alternative medicine must not mention medical services. If the ad materials mention medical services offered, the documents listed in the Medical services section are required.
If you advertise products and services in several categories (for example, healing and dietary supplements), you must provide documents for each of them.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
