Folk medicine, healing
Folk medicine and homeopathy can be advertised in Yandex Direct.
Ads in this category can't use the smart banner and dynamic ad formats.
Your ads and landing page must meet all legal requirements. For example, your ads must not:
Contain expressions of gradititude from customers.
Contain references to specific cases of people recovering or their health improving.
Contain links to therapeutic effects regarding diseases that are resistant or difficult to treat.
Give the impression that the consumer does not need to consult with a doctor.
Your ads must meet the legal requirements of the countries where you want to serve them.
You must indicate in your ad or on your site the place in which services are offered – the license to practice folk medicine is only valid within the territory of the executive authority which issued it.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
A copy of the permit to practice folk medicine, issued by the executive organ of the Russian Federation concerning the sphere of public health.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Advertising of alternative medicine must not mention medical services. If the ad materials mention medical services offered, the documents listed in the Medical services section are required.
If you advertise products and services in several categories (for example, healing and dietary supplements), you must provide documents for each of them.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
According to the law and Yandex placement policy, the advertiser must have certain documents to place ads.
A copy of the license, including the back side and supplements with the address and list of permitted types of medical care. The address of medical services provision mentioned in the license must match the address indicated in the contact information and on the website. The legal name mentioned in the license must match the legal name on the website.
If you advertise products and services in several categories (for example, healing and books on healing), you must have documents for each of them.
Advertising of alternative medicine must not mention medical services. If your ads mention medical services offered, the advertiser must have documents listed in the Medical services section to place ads.
In other cases, special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
