Lotteries
Ads for lotteries can be placed in Yandex Direct.
Your ads must meet the legal requirements of the countries where you want to serve them.
According to the law “On lotteries,” a lottery is understood as a game, conducted according to a contract in which one party conducts a drawing of lottery prize fund, and the second party has the right to the prize if they are declared to be the winner in accordance with the conditions of the lottery.
Ads for lotteries must comply with all the requirements of the law “On advertising”. For instance, the ad must not contain references to gambling or slot machines, suggest that the lottery is an “alternative to gambling machines”, and so on.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
A copy of the permit from the Government of the Russian Federation to operate lotteries.
A copy of the organizer's contract to operate lotteries signed by the Ministry of Finance or the Ministry of Sport of the Russian Federation.
A copy of the conditions of the lottery, signed by the Ministry of Finance or the Ministry of Sport of the Russian Federation.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
If the contract and conditions are dated earlier than 2013, they can be signed by a different state authority of the Russian Federation.
The documents must contain the name of the lottery, the scheduled duration (not ending during the period of ad placement), and also information about the lottery organizer and operator, matching in all documents.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
Your ads and advertised site must meet all Russian legal requirements. For example, ads for lotteries must not:
Create the impression that every participant is guaranteed to win something
Contain statements that exaggerate the chances of winning or underestimate the risk of playing
Disparage those who don't participate in lotteries or games, including advertised games of chance).
- Information about the certificate (number and issuer).
- Website or phone number.
For advertising games, you need to specify a website or phone number.
If the event is running for a certain period of time, then you must state what that period is in the ad text.
According to the law and Yandex placement policy, certain documents must be provided.
A copy of the lottery registration certificate.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
According to the law “On lotteries and lottery businesses”, ads for lotteries can be placed by.
Lottery operators.
Distributors (agents) of the lottery acting under the delegation agreement with the lottery operator.
According to the law and Yandex placement policy, certain documents must be provided.
A copy of the document confirming that the Government of the Republic of Kazakhstan has appointed the advertiser as a lottery operator.
A copy of the document confirming that the Government of the Republic of Kazakhstan has appointed the legal entity as a lottery operator.
A copy of the delegation agreement concluded with the lottery operator to confirm that the advertiser is the distributor (agent) of the lottery.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
For a lottery operator:
For lottery distributors (agents):
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
Special documents are not required for placement.
Special documents are not required for placement.
