Payment systems and money transfers

Ads for payment systems, money transfers, payment agents and subagents, operation centers, and payment system operators can be placed in Yandex.Direct.

Ads in this category are subject to restrictions when published as smart banners.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for payment systems and money transfers must contain the name and business structure of the legal entity. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

In a creative for outdoor advertising, legal information must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

If the ads indicates specific payment agents, subagents, or operation centers, no documents are required for placement. In other cases, certain documents must be provided according to the law “On advertising” and Yandex ad policy.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • A copy of the banking operation license.

If you advertise a payment system operator, you must provide a copy of the Russian Central Bank certificate of registration as a payment system operator.

If the ad text does not indicate a specific payment system, you must submit, along with the license to provide banking services, a letter of guarantee that the advertised services fully comply with the law. The letter should be written strictly in accordance with Yandex's rules.

If you are advertising several payment systems, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex rules.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.