Investing

In Yandex.Direct, you can advertise investment business:

Ads in this category can't use the dynamic ad format. The smart banner format is used with restrictions.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for real-estate collateral loans must contain the name and business structure of the legal entity. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text in the frame to be read at an average reading speed (150 words a minute).

In a creative for outdoor advertising, legal information must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

Documents are not required if it is made clear in the ad and landing page that you only offer consulting services.

In other cases, certain documents must be provided according to legislation and Yandex placement policy.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

One of the following documents is required for placement:

  • A copy of the broker license

  • A copy of the trader license

  • A copy of the securities management license

  • Copy of the license for the joint-stock investment fund.

  • Copy of the license of the management company of the investment fund .

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.