Insurance services

You can use Yandex.Direct to place ads for insurance companies and services including for brokers, mutual insurance companies, and non-government pension funds.

A notification will automatically be placed on your text ads that includes the name of the company and its business structure.. The exact text of the notification will depend on what information is included in your documents. For image ads, you need to add this notification yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for insurance services must contain the name of the legal entity, including information about its business structure. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. The font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Ads for electronic third-party liability insurance policies or help processing them are only accepted from organizations and websites included in the Register of the Russian Association of Motor Insurers.

According to the law “On advertising” and Yandex placement policies, you must submit certain documents.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the insurance license. The information in the license must match the information indicated in your ads or on the landing page.

If the ad refers to specific insurance companies, you will also need to provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, banking and insurance services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.