Credit reporting agencies

Ads for credit reporting agencies can be placed in Yandex.Direct.

Your ads must correspond to the legislation of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for credit reporting agencies must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the use of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Documents are not required if it is made clear in the ad and landing page that you only offer consulting services.

If you provide credit reports, create or save credit histories, or offer other credit history services, then in accordance with the law “On advertising” and Yandex policy you must provide certain documents for placement.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license to provide technological protection of confidential information.

If you are advertising several consumer credit reporting agency, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, payment services and consumer credit reporting services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.