Microfinance organizations, credit unions

Ads for non-banking financial organizations, microfinance organizations, consumer credit cooperatives that provide loans, and investments in microfinancing organizations can be placed in Yandex.Direct.

Ads in this category are not served as display banners on the Yandex Home page. In smart banner format, they are subject to restrictions.

Requirements for outdoor advertising:

  • A creative for outdoor advertising must not guarantee return on investment or promise effective financial management.

  • If credit or loan terms are mentioned in the creative, they must be specified in full: the amount of payments, interest rate, due date, and insurance. You are not allowed to specify only part of the credit or loan terms and conditions.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”, for example:

  • Ads for investment in non-banking organizations must not mention deposits, as such services can only be provided by banks.

  • Image ads for credit unions, microfinance organizations, and their services must contain the name and business structure of the legal entity. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

    In a creative for outdoor advertising, legal information must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

One of the following documents is required for ad placement:

  • A copy of the certificate of the entry of the legal entity into the register of microfinance organizations.

  • A certificate of membership in a self-regulating organization of consumer credit unions.

If you are advertising several financial organizations, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex rules.

If you are advertising products and services of several categories (for example, banking services and credit unions), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.