Banking services

Yandex.Direct allows the advertising of banking services such as deposit accounts, loans, guarantees, and check cashing.

Ads in this category are subject to restrictions when published as smart banners.

If credit or loan terms are mentioned in a creative for outdoor advertising, they must be specified in full: the amount of payments, interest rate, due date, and insurance. You are not allowed to specify only part of the credit or loan terms and conditions.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for banking services must contain the name of the legal entity and its business structure. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

In a creative for outdoor advertising, legal information must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the banking operation license. The information in the license must match the information indicated in your ads or on the landing page.

If the ad refers to specific banks, you will also need to provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with the Yandex rules.

If you are advertising products and services of several categories (for example, banking services and payment systems), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.