Banking services
Yandex.Direct allows the advertising of banking services such as deposit accounts, loans, guarantees, and check cashing.
Your text ads will automatically include a notice with the name of the legal entity and the type of business. The exact text of the notice will depend on what information is included in your documents. Ads for credit products (such as a credit, loan, or mortgage) will also include the following notice: "Read the full loan terms on the applicable page of the website. Assess your financial capabilities and risks."
You must add this notice to video ads, image ads in a unified performance campaign, banners in search results, and display campaign creatives yourself. Text in ads for credit products ("Read the full loan terms on the applicable page of the website. Assess your financial capabilities and risks.") must take up at least 10% of the creative or video area. More information about notices.
Your ads must meet the legal requirements of the countries where you want to serve them.
Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads in the unified performance campaigns for banking services must contain the name and business structure of the legal entity. Ad for credit products (such as a credit, loan, or mortgage) must also include the following notice: "Read the full loan terms on the applicable page of the website." Assess your financial capabilities and risks." It must take up at least 10% of the creative area.
This information must be clearly visible: the user should see it when viewing the main content of the ad without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain on the screen long enough for the user to read all visible text at an average reading speed.
Make sure the advertised site provides detailed terms of service that affect the total consumer loan cost.
Warning
If your ad text mentions an interest rate, provide a range of total costs for the consumer loan. These ranges must be indicated before the information about interest rates and must use a font size no smaller than that used for the information about the rates.
Choose promotion formats that allow indicating the range of the total consumer loan cost before providing interest rate information.
According to the law On advertising
and Yandex placement policy, certain documents must be provided.
When to submit documents
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Required documents
- A copy of the banking operation license. The information in the license must match the information indicated in your ads or on the landing page.
If you are promoting products and services of several categories (for example, banking services and payment systems), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.
How do I submit documents?
Send copies of your documents using the form below, and include your campaign or order number.
The law and Yandex placement policy require you to have certain documents to place ads.
Required documents
-
A copy of the banking license
If you are advertising products and services of several categories (for example, banking services and payment systems), you must have documents for each of them. However, you don't need to provide more than one copy of a specific document.
The law and Yandex placement policy require you to have certain documents to place ads.
Required documents
-
A copy of the banking license
If you are advertising products and services of several categories (for example, banking services and payment systems), you must have documents for each of them. However, you don't need to provide more than one copy of a specific document.
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
Other requirements for websites and ads.
Have questions?
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