Certification services

In Yandex.Direct, you can advertise various certification preparation services, including for declarations of conformity or mandatory certifications carried out by certification organizations and test laboratories (centers), private analyses of project documentation and engineering survey results, and assistance in obtaining such services.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On Advertising”.

  • If you are advertising certification centers or intermediary services that accept and review documents, your text ads will automatically include a notice with the name of the legal entity/full name of the individual entrepreneur and the accreditation record number in the register of accredited persons. The exact text of the notice will depend on what information is included in your documents. For image ads, you need to add this notice yourself. More information about notices.
  • If you are advertising that you assist people in getting certification, but do not accept or process documents, the following notice will automatically be added to your text ads: “Consulting in selection of certified persons for evaluation (confirmation) of compliance”. The text of the notice does not depend on the content of the specific ad and cannot be changed. More information about notices.

  • The landing page must include information about the organization providing the assessment (confirmation) of conformity. The information on the landing page must match the ad content.

According to the law and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

To advertise that you offer evaluations (or confirmations) of conformity that are performed by an accredited individual, or intermediary services related to accepting or reviewing documents that are required to perform the services or work in question:

  • A copy of the certificate of accreditation. The information in the certificate must match the information indicated in your ads and/or on the landing page.

To advertise intermediary services that are not associated with receiving and reviewing the documents:

  • Copies of the certificates of accreditation for the individuals who will perform the corresponding work or services.

  • Letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.