Sports betting

Advertising betting on sports is restricted on Yandex.Direct. This is due to local legal requirements and Yandex policies.

Text ads will automatically have the following warning added: “Information about the organizer of the gambling event, participation rules, the duration of the event, the number of prizes or the maximum amount of winnings, the location of the event, and how prizes are awarded on the advertised site”. For image ads, you need to add this notification yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ad will only be served on specialized sites participating in the YAN.

If you are advertising a specific sporting competition, enter the period when it will run.

Your ads and website should follow all requirements of the law “On advertising”.

According to the law “On advertising” and Yandex placement policies, you must submit certain documents.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the gambling activities license. The information in the license must match the information indicated in your ads or on the site.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.