Bid adjustments for weather: use cases

Weather bid adjustments offer a new way to increase the relevance of your ads and set up automatic campaign management depending on the weather conditions.

Tips for use

Increase the bid when it rains or snows
This may apply to ads for seasonal items, delivery and taxi services, pharmaceuticals, and medicine.

Use a higher bid for food delivery ads in bad weather. Add a bid adjustment to your food delivery ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Set an adjustment based on precipitation intensity: increase the bid by 50% for light or scattered precipitation, but increase the bid by 100% for heavy precipitation, downpours and snow storms.

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Add different creatives for different weather conditions
Use this approach to advertise real estate, clothing, shoes, car manufacturers and dealers, pharmaceutical services, and medicine.

Show different creatives for advertising real estate under specific weather conditions. In a display campaign, create three ad groups named “Rain”, “Sunshine” and “Other”, and add creatives to them.

Add a bid adjustment for the “Rain” ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Decrease the bid by 100% if there is no precipitation. Ads won't be served under these conditions.

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Add a bid adjustment to your “Sunshine” ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Decrease your bid by 100% for scattered, broken or overcast cloud cover. Ads won't be served under these conditions.

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Add a bid adjustment to the “Other” ad group. When selecting bid adjustment conditions on the Weather tab, click All fulfilled. Decrease the bid by 100% if there is precipitation and cloud cover. Ads won't be served under these conditions.

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