Bid adjustments for weather: use cases

Weather bid adjustments offer a new way to increase the relevance of your ads and set up automatic campaign management depending on the weather conditions.

Tips for use

Increase the bid when it rains or snows
This may apply to ads for seasonal items, delivery and taxi services, pharmaceuticals, and medicine.

Use a higher bid for food delivery ads in bad weather. Add a bid adjustment to your food delivery ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Set an adjustment based on precipitation intensity: increase the bid by 50% for light or scattered precipitation, but increase the bid by 100% for heavy precipitation, downpours, and snow storms.

View settings
Add different creatives for different weather conditions
Use this approach to advertise real estate, clothing, shoes, car manufacturers and dealers, pharmaceutical services, and medicine.

Show different creatives for advertising real estate under specific weather conditions. In a display campaign, create three ad groups named “Rain”, “Sunshine” and “Other”, and add creatives to them.

Add a bid adjustment for the “Rain” ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Decrease the bid by 100% if there is no precipitation. Ads won't be served under these conditions.

View settings

Add a bid adjustment to your “Sunshine” ad group. When selecting bid adjustment conditions on the Weather tab, click At least one fulfilled. Decrease your bid by 100% when the weather is cloudy or overcast. Ads won't be served under these conditions.

View settings

Add a bid adjustment to the “Other” ad group. When selecting bid adjustment conditions on the Weather tab, click All fulfilled. Decrease the bid by 100% if there is precipitation and cloud cover. Ads won't be served under these conditions.

View settings

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 139-21-13

Toll-free within Russia: 8 800 700-58-56

Attention.

To access campaigns, a customer service specialist will need your PIN.