---
metadata:
- name: generator
content: Diplodoc Platform v5.54.5
alternate:
- https://yandex.com/support/direct/en/web-app/add-aps.md
- https://yandex.com/support/direct/ru/web-app/add-aps.md
- https://yandex.com/support/direct/tr/web-app/add-aps.md
- https://yandex.com/support/direct/zh/web-app/add-aps.md
- href: en/web-app/add-aps.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Adding your app to the Yandex Direct library
Add details about your mobile app to Yandex Direct. Apps for different platforms (iOS and Android) are added separately.
1. In the side menu, click **Library** and select **Mobile apps**. Click **Add app**.
1. Enter the link to the app in the AppStore or Google Play. Yandex Direct will upload the icon, price, rating, number of ratings and app specifications from the store.
{.border-yes}
If you have already added your app to the Library in your Yandex Direct account and verified it in the MMP (that is, specified the App ID), then you don't need to repeat this step.
1. Specify the MMP-specific settings:
{% list tabs %}
- AppMetrica
Link the application in the Yandex Direct library with a relevant project in AppMetrica: in the **App from AppMetrica** field, select the name from the list.
If the relevant project name is missing from the list, go to AppMetrica and grant access to the application [by following the instructions](https://appmetrica.yandex.ru/docs/common/mobile-settings/access.html) and specifying your Yandex Direct username.
Leave the **Tracking link** field empty.
Under **Goals for the strategy**, [select the events](#app-goals) to optimize for or to build a retargeting segment for.
- AppsFlyer
Leave the **Tracking link** field empty.
Under **Goals for the strategy**, [select which events](#app-goals) to optimize for.
Save the app (it will appear in the list). You'll need the **App ID** column value for integrating with the MMP.
- Adjust
Leave the **Tracking link** field empty.
Under **Goals for the strategy**, [select which events](#app-goals) to optimize for.
Save the app (it will appear in the list). You'll need the **App ID** column value for integrating with the MMP.
{% endlist %}
{% note alert %}
If you have a complex account structure in Yandex Direct, we recommend adding your app to the library of the account where you run App promotion campaigns.
{% endnote %}
## Set up your in-app goals {#app-goals}
For each app that you want to use in the Web+App scenario, set up goals:
1. **Open Library** → **Mobile apps**. Next to the relevant application, click **Edit**.
1. Under **Goals for the strategy**, add the proper goals. Use the goals that are equivalent to your onsite events used for optimization. For example, to start seeing your in-app audience in the unified performance campaign, set up three required goals:
- Product page viewed.
- Item added to the cart.
- Purchase.
Event ID on the left must match the [event ID in the MMP](https://yandex.com/support/direct/en/web-app/tracker-setting.md#setup). However, you can use a custom name for the goal shown in the Yandex Direct interface.
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If you are setting up event delivery from AppMetrica, in the left column, select the name of the event as in the MMP reports. To optimize for ECommerce events, choose events whose name begins with the `ECOMMERCE_` prefix. Use the **Search** bar to find event names.
You can use in-app goals for campaign optimization or in retargeting segments.
## Granting access to your goals to other accounts {#access}
You can use your in-app goals to run Web+App campaigns on multiple accounts. For this, use the account that hosts your mobile app verified in the MMP to grant access to in-app goals.
1. Open **Library** → **Mobile apps** and click **Grant access**.
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2. In the pop-up window, specify usernames who need to access the goals, then click **Grant access**.
The specified usernames will get access to the goals from the added apps. Goals can be used to optimize campaigns and build retargeting segments.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
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You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
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{% cut "Leave a message" %}
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