Step 1. Fill out your profile and attach the required documents

On the Settings page, fill out your profile.

Fill out the advertiser details

Advertiser details are required to create a campaign.

1. Select the type of your organization.
2. Enter your organization's name and Tax ID. If you're an individual, provide your full name.
3. Enter the payer's details.
4. Click Save.

Fill out the vendor details

Vendor details are used to generate a list of stores available to you.

Vendor section

1. Enter the new vendor's brand name. After your request is approved, continue filling out the profile. If you've already added the vendor previously, select their name from the list.

2. In the Vendor name variations field, specify all possible vendor name options.

   Different retailers may use different names for the same vendor: for example, the name may be written using Latin or Cyrillic letters or include special characters. Yandex Direct algorithms will match the feeds uploaded by retailers with details from the vendor profile and suggest additional stores to you. This helps you generate more conversions.

Brands section

1. Choose a role: Vendor representative or Agency.

2. Specify your brand with all possible name variations.

3. Upload documents confirming your ownership of the trademark.

   If the brand is registered to the legal entity specified in your account

   Upload one of the following documents:

   • A certificate of trademark registration with the Russian patent authority (Rospatent).
   • A digital statement from the World Intellectual Property Organization (WIPO) or the Federal Institute of Industrial Property (FIPS).
   If the brand is registered to another person

   Upload one of the following documents:

   • A license to use the trademark.
   • Another document from the rights holder confirming your right to use the trademark, such as a letter of consent for the person specified in the account.

4. If you have multiple brands, click Add more and repeat steps 1–3.

Click Save to submit the vendor details for moderation. You can create a campaign after passing moderation.

Have questions?

Scan the QR code or tap it to follow the link.

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