---
metadata:
- name: generator
content: Diplodoc Platform v5.55.2
alternate:
- https://yandex.com/support/direct/en/unified-performance-campaign/statistics.md
- https://yandex.com/support/direct/ru/unified-performance-campaign/statistics.md
- https://yandex.com/support/direct/tr/unified-performance-campaign/statistics.md
- https://yandex.com/support/direct/zh/unified-performance-campaign/statistics.md
- href: en/unified-performance-campaign/statistics.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Impression statistics
You can use the [Report Wizard](https://yandex.com/support/direct/en/statistics/new-reports-wizard.md) and the [Report library](https://yandex.com/support/direct/en/statistics/library.md) to get detailed campaign statistics and assess the performance of various ad types.
> For example, to analyze product and catalog statistics, select the following dimensions in the Report Wizard:
>
> - Ad type
> - Title
> - Text
> - Link
> - Product or catalog name
> - Product manufacturer
> - Product category
These dimensions help analyze the performance of specific products or catalogs through the lens of familiar metrics, such as impressions, clicks, conversions, and revenue. This information helps you optimize your campaign. For example, you can identify items that bring you the most conversions or revenue and check this data against the cost revenue ratio.
The **Product category** and **Product manufacturer** are only displayed for products. For catalogs, this information won't be shown in the report. The category and manufacturer in the report are taken from the feed or site microdata (if you configure site-based report generation in your campaign).
If you use the same dimensions in the **Search queries** report, you can see which queries triggered the impressions of specific products or catalogs and find ideas for improving your feed.
Learn more about [campaign statistics](https://yandex.com/support/direct/en/statistics/library.md).
#### Have questions? {#questions}
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Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
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Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
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You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
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