Neuro adβ
Neuro adsβ are Text & Image ads created using Yandex Neuro Ads, a cutting-edge neural technology solution. They complement your ads, make them more distinct, and help you reach the target audience who haven't interacted with your offers before. As a result, campaigns with neuro ads get on average 17% more conversions compared to campaigns without them.
How it works
Neuro ads are created based on information from your landing page. The neural technologies can generate up to 25 different ads. The process may take up to 48 hours. Once the ads are generated, you can have a look at all of them and delete those you don't like.
Note
Neuro ads are created only for pages in Russian.
You can add only one neuro ad containing up to 25 Text & Image ads per ad group.
Ads aren't generated for prohibited categories.
An image ad is created only if the Yandex Advertising Network is selected as a placement in the campaign settings.
For some categories, you can't generate high-quality images. In this case, you can leave only promotion with impressions in search results in the campaign settings. Image ads will then be deleted, and the neural technologies will generate text ads to be displayed in search results.
Examples of categories
It isn't always possible to generate high-quality images for such categories as “Outdoor advertising”, “Signs”, or “Creating landing pages”, as well as for complex electrical appliances and heavy machinery.
Creating and viewing neuro ads
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Under Link to promoted page, specify the URL of the page you want to create ads for. The site must allow automatic data collection and comply with the Yandex requirements.
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If necessary, specify UTM tags and dynamic ad parameters under URL parameters. They will help you track how your ads perform on the selected placement. Tags and parameters will be automatically added to the links within each generated ad.
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If you need to exclude certain words or phrases from generation, enter them under Texts. They will be excluded from generation, and ads containing them will be deleted.
Let's say you're selling uniquely designed bouquets of flowers, fruits, and berries. The landing page contains information about all bouquets, but you want to promote only flowers. In this case, when creating an ad, you should specify “fruits” and “berries” as the words to be excluded. This way, you will generate only the ads you need.
Let's say your site offers ecotourism and outdoor recreation activities, and you don't want hunting and fishing to be mentioned in your promotional materials. In this case, you need to add “hunting” and “fishing” to the list of words to be excluded: texts containing these words won't be generated, and the previously created ads will stop generating impressions and will be deleted.
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Double check the company's contact information.
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Launch the ad or save the draft.
If you launch the ad, impressions will start as soon as the generation is complete, with moderation taking place automatically. Impressions start only for those ads that match the site category and comply with the requirements.
If you save the ad as a draft, it won't be launched after the generation is complete. You'll need to check all different ad variations and launch them manually. During moderation, variations that don't meet the requirements are deleted.
Generated variations appear under Ads within 48 hours. You can't edit them, but you can adjust texts using negative keywords. This won't trigger repeat ad generation, but only filter out the variations you don’t want.
If you don't like the ad (for example, the text doesn't fit the image or you don't like the image), you can delete it by clicking the cross in the right corner.
Once the ad is generated, you'll receive an email with a link to the neuro ad. You can also find out the status yourself. To do this, in Statistics at the ad level, select the filter Type → Neuro ad:
- The “Impressions in progress” status means that the generation is complete and ad impressions are in progress. For example, if you launched ads immediately after creating them and not saved them as drafts.
- The “Draft processed” status means that the generation is complete and you can go to the ad, view the generated variations, delete the ones you don't like, and launch the ads manually.
- The “Processing draft” status means that generation is still in progress.
Comparison between neuro ads and ad-generating tools in Yandex Direct Pro
|
Tool |
Description |
Campaign type |
Placement |
Basis for creation |
Preview |
Editing option |
Generation time |
|
Neuro adβ |
New type — up to 25 Text & Image ads can be created in a single neuro ad. Powered by Yandex Neuro Ads, a cutting-edge neural technology solution |
Depending on placements (except Telegram channels) selected in the campaign settings |
Promoted page |
Full preview of all generated variations |
You can delete ads you don't like or exclude words or phrases from generation |
Up to 48 hours |
|
|
After enabling the option, additional ads will be added to ads already configured |
All available placements (Yandex Search, Yandex Advertising Network, product gallery, Yandex Maps, list of organizations in search results) |
Promoted page |
No |
No |
Up to 48 hours |
||
|
The Optimize ad texts for queries option |
The text of already created ads is tailored to the user's search query. Powered by Yandex Neuro Ads, a cutting-edge neural technology solution |
Yandex Search |
Created ads |
Preview of adapted examples is available only in unified performance campaigns |
No, but additional wording options vary depending on changes to the ad text |
In real time |
|
|
The Ad generation section |
The tool offers up to 6 title, text, and image options for Text & Image ads. You can choose and add only one option |
Depending on placements (except Telegram channels) selected in the campaign settings |
Promoted page |
Yes |
You can edit texts or replace the image with your own one |
In real time |
|
|
The tool suggests multiple options for ad titles, texts, images, and videos |
All available placements (Yandex Search, Yandex Advertising Network, product gallery, Yandex Maps, list of organizations in search results) |
Promoted page |
Yes |
You can edit texts or replace the image and video with your own one |
In real time |
Questions and answers
Can I view a neuro ad before launching it?
Yes. To do this, save your neuro ad as a draft when creating it. In this case, you can see all created variations, delete those you don't like, and only then launch impressions.
How many ads will there be?
A single neuro ad will typically have between 3 and 25 ads. The exact number depends on how many offers there are on the page and for which of them relevant ads were generated.
Can I edit ads?
You can't edit created ads, but you can exclude words and phrases from generation under Texts.
Can I delete ads I don't like?
Yes. Once generation is complete, click the cross on the ad under Ads and confirm your action. The ad will be permanently deleted.
Where are neuro ads served?
They are served in the placements (except Telegram channels) you specified in the campaign settings. An image ad can be created only if the Yandex Advertising Network is selected as a placement.
I can't seem to generate ads. What could be the problem?
- The site category is included in the list of prohibited categories.
- The ad campaign is in “Stopped” status. To start generating ads, launch the current campaign or create a new one.
- The promoted page is down. Make sure the page is available. Once it's back online, contact us, and we’ll restart ad generation.
- Your site's content isn't available for data collection. Perhaps your site requires authorization or loads data only when a user interacts with it.
- The site's content was retrieved, but there isn't enough text information on the page to figure out your offer (for example, previews of Telegram channels). Specify a site page that contains more information or add information to the current page.
How do negative keywords work ?
Under Texts, you can enter words or phrases separated by commas.
If you add a negative keyword, ads that contain all of its forms (words of the same part of speech but differing in gender, form, or case) will be filtered out.
For example, if you specify the adjective “cheap” as a negative keyword, ads that contain the adjectives “cheaper” or “cheapest” will be filtered out.
If you specify a negative keyword, ads that contain any of its word forms in any order will be filtered out. Words shouldn't be separated by punctuation marks “;”, “.”, “!”, or “?”.
For example, if you specify the phrase “Buy indoor plants” as a negative keyword, ads with the text “Buy indoor plants online” will be filtered out, and ads with the text “Indoor plants. Buy online” (there is a “
.” punctuation mark) or “Indoor plants online” (“buy” is missing) will remain.
Under Texts, the operators !, +, [], and "" aren't applied. A keyword with symbols +, [], and "" won't be saved.
Symbols “;”, “.”, “!”, and “?” are used as separators.
For example, if you enter “buy! indoor plants”, two negative keywords will be saved: “buy” and “indoor plants”.
Questions?
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