Step 3. Select and create ads.
Select the ad type and configure the ad's design. A group may contain up to 50 ads.
As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.
Ad moderation and launching a campaign
After you create an ad, it is reviewed by a moderator to make sure it meets our requirements. Click Send to moderation and confirm that you accept Yandex terms for placing your ads. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.
Your moderation results will be emailed to the address you provided when you created the ad campaign.
Once your ads are checked, you will receive a notification at the email address you provided when you created the ad campaign; the campaign status in the list will change to “accepted by moderator”.
Your ads will begin displaying as soon as Yandex receives your payment.
Setting up ads for promoting products on marketplaces
If you promote your stores on Yandex Market and Ozon:
-
Create a product ad. Select “Products from the marketplace” as the source and provide a link to your store or product on Yandex Market or Ozon. Yandex Direct automatically creates a feed. You can find it under Feeds.
-
Use filters to select products for advertising. For Yandex Market, you can filter products by category, name, description, manufacturer, price, and price before discount. For Ozon, you can filter them by name, description, price, and price before discount.
-
Create text & image ads or image ads by specifying links to your store or product on the marketplace.
-
Please note that ads for catalog pages won't work for sales on marketplaces.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
