Step 3. Select and create ads.

Select the ad type and configure the ad's design. A group may contain up to 50 ads.

• Text & Image ad

• Combinatorial ad

• Image ad

• Product ads

• Catalog pages

• Neuro ad

As an advertising data operator, Yandex assigns each creative a unique identifier (token) when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

Ad moderation and launching a campaign

Once created, your ad will be reviewed for compliance with our requirements. Click Submit for review and accept the terms of the Offer that regulates how Yandex serves your ads. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the campaign.

Once your ads pass the review, you'll receive a notification at the email address you provided when you created the campaign. The campaign status in the list will change to "accepted by moderator".

Your ads will start running as soon as Yandex processes your payment.

Try it out

Setting up ads for promoting products on marketplaces

If you promote your stores on Yandex Market and Ozon:

• Create a product ad. Select “Products from the marketplace” as the source and provide a link to your store or product on Yandex Market or Ozon. Yandex Direct automatically creates a feed. You can find it under Feeds.

• Use filters to select the products you want to promote. For Yandex Market, you can filter products by category, name, description, manufacturer, price, and price before discount. For Ozon, you can filter them by name, description, price, and price before discount.

• Create text & image ads or image ads by specifying links to your store or product on the marketplace.

• Please note that ads for catalog pages won't work for sales on marketplaces.

Have questions?

Scan the QR code or tap it to follow the link.

If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.