Finance
Verticals can include information about banking services: exchange rates, mortgage terms, deposit and loan conditions, debit and credit cards, as well as reviews of these services and banks. This helps users make informed choices and enables banks to attract attention with compelling offers and deal terms.
Vertical advertising for Finance products is available to banks and partners listed in the registry of financial platform operators (FPOs) maintained by the Central Bank of Russia.
We accept proposals from partners that allow users to apply for banking products on the FPO platform listed in the Central Bank of Russia's registry.
Promotion is available in the "Credit cards" and "Cash loans" verticals. The offers appear in verticals on Yandex Search for relevant queries and in the Finance category on Yandex Search.
Display example (actual design may vary):
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Loans |
Credit cards |
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Offers in verticals are ranked by bid (which depends on the specified CPA), click-through rate, and relevance score. Ads can appear on all types of devices.
How do users see personalized offers?
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After submitting a query in a vertical or the Finance category on Yandex Search, the user clicks Get quotes.
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The user logs in via Yandex ID or verifies their account. Next, the bank identifies and analyzes the user's profile.
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The user receives ads with personalized offers from different banks, each including a call-to-action button.
How to configure
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Promotion in verticalsβ requires API integration with your service. By integrating, you can:
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Analyze the profile of logged-in users, determine whether your product is a good fit, and display personalized offers.
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Automatically generate and show offers based on user profile attributes.
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Get requests that users submit in verticals.
How to set up API integration:
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Loans — API for partners
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Credit cards — API for partners
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Once integration is complete, set up and launch a campaign in Yandex Direct.
How to pay for ads
You only pay for conversions — a click on the Apply button.
The CPA is fixed and deducted according to your specified weekly budget.
Have questions?
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