Statistics
Any statistics for your ad placement will be available in the Report Wizard.
Information about subscriptions
If you're advertising a Telegram channel, the number of subscribers who came from ad impressions can be tracked in the channel settings instead of the Yandex Direct interface. To do this, manually create an invite link and use it as a landing page when creating a campaign or ad.
How to create an invite link
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If you are a Telegram channel owner, click the avatar or channel name and then select Channel Settings → Channel Type → Manage Invite Links → Create a New Link.
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If you are a Telegram channel administrator, click the avatar or channel name and then select Channel Settings → Invite Links → Create a New Link.
Click 
→ Manage Channel → Invite Links → Create a New Link.
Give a clear link name that reflects your campaign name and settings in Yandex Direct.
Create different invite links to easier evaluate the effectiveness of different campaigns or ads.
Created links can be edited (for example, you can change its name).
Tracking subscriptions over time
The list of invite links shows how many people joined the channel through each link.
If you have more than 50 subscribers, you can see in the Telegram channel statistics how many people subscribed on a particular day. Telegram counts subscriptions taking into account those users who left the channel, so data should be analyzed multiple times a day.
Calculating the suscription cost
For an invite used in a Yandex Direct ad, you can calculate the CPS (cost per subscriber) using the formula:
CPS = Advertising costs / Number of subscriptions
Questions?
Alert
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