Special rules for ad placement

Payment

Rather than paying for ad impressions, you only pay for clicks on your ad within the first 48 hours after it has been placed in a Telegram channel. After this period, the ad post is automatically deleted from the channel.

For example, suppose you launched a campaign on Monday at 9:00. On Tuesday, at 11:40, the ad post is placed in a relevant Telegram channel. You will pay for all clicks on your post that occurred between 11:40 on Tuesday and 11:40 on Thursday. After this period, the post is deleted.

Ad impressions

Start of impressions

Due to the specifics of ad placement in Telegram channels, it may take longer from the launch of a campaign to the start of impressions as compared to placing regular ads on networks.

Impressions end

If you set a campaign end date under “Campaign dates”, new post publications stop 48 hours before that date. The existing posts will continue to generate impressions for 48 hours after their publication.

For example, suppose you set the campaign dates from January 1 to January 14. Starting from January 13 at 00:00, your ad publications in Telegram channels will stop. This ensures that your ad spend stops before the specified campaign end date.

Ad labeling

Yandex automatically adds a link to the “About advertiser” page to an ad, which allows you not to add any labeling information to the ad itself and place it on this page instead.

Restricted topics

For Telegram channels, we don't accept ads for delicate (personal) topics, magic, military topics, items structurally similar to weapons, including accessories for such items or for actual weapons, loans, ads with distressing and adult content, or social ads.

Disable impressions

Once you've created your campaign, you can choose to turn off ad impressions on specific Telegram channels. To do this, add their addresses to the appropriate field in the campaign settings in https://t.me/name format.

If your channel is monetized in an advertising network, add it to the list.

Ad placement in Uzbekistan

Geotargeting and ad language

• Advertising can be launched with combined geotargeting at Russia and Uzbekistan within a single campaign. However, for better optimization, we recommend creating separate ads for each country. If ads are in Uzbek, such advertising may be irrelevant for Russian channels.

• You can launch ads with impressions in Uzbekistan in both Uzbek and Russian. We recommend using only one language per ad. If you use text in two languages, the system may incorrectly identify the primary language, hence reducing the reach.

Restricted topics

For Telegram channels, we don't accept ads for banking services, loans, sensitive (personal) topics, underwear, magic, military topics, items structurally similar to weapons, including accessories for such items or for actual weapons.

For more information about goods and services that are restricted or forbidden for advertising in Uzbekistan, see the General Terms and Conditions. Advertising material requirements.

Ad design

• We don't recommend using images of women with exposed body parts (shoulders, cleavage, legs; for instance, in ads for sportswear). It is forbidden to use materials that are unethical and contradict national and family traditions. Images of people hugging or kissing are not permitted.

• In medicine ads, it’s advised to avoid images of recognizable personalities, medical professionals, or individuals whose appearance imitates that of doctors.

• It is not recommended to specify foreign currencies in ads.

Ad placement in Kazakhstan

Geotargeting and ad language

• You can launch ads targeting both Russia and Kazakhstan within a single campaign. However, for better optimization, we recommend creating separate campaigns for each country. Ad posts in Kazakh language may be irrelevant for Russian channels.

• You can launch ads with impressions in Kazakhstan channels in both Kazakh and Russian. We recommend using only one language for each audience settings group. If you use text in two languages, the system may incorrectly identify the primary language, hence reducing the reach.

Restricted topics

Telegram channels don't post ads for:

• Alcoholic beverages.
• Infant formula.
• Smoking products and accessories.
• Any adult content, except sex shops.

More information about goods and services whose advertising is restricted or forbidden in the Republic of Kazakhstan can be found in the document Rules for Placing Ads on Yandex. Advertising requirements.

Ad placement in Türkiye

Geotargeting and ad language

You can launch ads targeting both Russia and Türkiye. To do this, create separate ad campaigns for each country.

If you are setting up ads for Telegram channels targeting Türkiye, the ad language must be Turkish.

If you are setting up ads for Telegram channels targeting Russia, the ad language must be Russian.

Restricted topics

Telegram channels don't show ads for alcoholic beverages, tobacco products, medical services, medicines, weapons, gambling, magic, adult products, and others.

More information about goods and services whose advertising is restricted or prohibited in Türkiye can be found in the document Rules for Placing Ads on Yandex.

Telegram channel owners

Telegram channel owners can also earn money by placing ads. Learn more about monetizing Telegram channels.

Questions?