Brand Safety
Warning
All Telegram channels undergo several moderation stages and are checked for compliance with the requirements of the Yandex Advertising Network and the Russian laws.
However, channels may still feature situational content that you don't want to appear next to your ads. In such cases, Brand Safety will either prevent your ad from being posted or remove it if sensitive content appears immediately after your ad post.
'Brand Safety ensures your ads in Telegram channels don't appear next to unwanted content.
How Brand Safety works
Brand Safety works at several stages:
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Strict moderation of channels when they join the network.
Yandex algorithms check channels for fraud, bot activity, content quality, and sensitive topics. Channels that don't meet the requirements aren't admitted to the network.
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Additional moderation rules.
If a channel passes moderation and joins the network, then publishes a post that violates Brand Safety requirements, your ad won't be appear immediately after this post. Your ad can only appear after at least 30 other posts are published after the unwanted post.
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Monitoring of posted ads.
If content that doesn't meet Brand Safety requirements is published on the channel after your ad post, the ad will be automatically deleted.
Have questions?
Alert
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