Brand Safety
Warning
All Telegram channels pass two moderation stages and are checked for compliance with the requirements of the Yandex Advertising Network and the Russian legislation. Nevertheless, channels may sometimes post content that the advertised brand may not want to be placed next to.
'Brand Safety ensures your ads in Telegram channels don't appear next to unwanted content.
How Brand Safety works
Brand Safety checks Telegram ads in two stages:
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Before posting
Yandex algorithms analyze dozens of posts in the Telegram channel where an ad is planned to be placed. They verify both recent and older posts. If undesirable content is detected, the ad won't be posted.
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After posting
After an ad is posted, the algorithms continue checking the channel by analyzing all new posts. If undesirable content appears in the channel after the ad is posted, the ad is removed.
How to enable Brand Safety
Contact your personal manager or the support service.
Mandatory conditions for enabling Brand Safety
You can use this feature if your monthly budget for advertising in Telegram channels is ₽250,000 or more (excluding VAT).
Have questions?
Alert
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