Brand Safety
Warning
All Telegram channels pass two moderation stages and are checked for compliance with the requirements of the Yandex Advertising Network and the Russian legislation. Nevertheless, channels may sometimes post content that the advertised brand may not want to be placed next to.
The Brand Safety tool monitors that your ads in Telegram channels don't appear next to undesirable content.
How Brand Safety works
Brand Safety checks Telegram ads in two stages:
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Before posting
Yandex algorithms analyze dozens of posts in the Telegram channel where an ad is planned to be placed. They verify both recent and older posts. If undesirable content is detected, the ad won't be posted.
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After posting
After an ad is posted, the algorithms continue checking the channel by analyzing all new posts. If undesirable content appears in the channel after the ad is posted, the ad is removed.
How to enable Brand Safety
Contact your personal manager or the support service.
Mandatory conditions for enabling Brand Safety
The feature is available for advertisers with a monthly ad budget for Telegram channels from 250,000 rubles without VAT.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
