How to account for mobile conversions in a surveyβ
To account for mobile conversions in a Target Lift survey, you need to send in-app events to Yandex Direct. Some of the settings will be different depending on whether you have an active app promotion.
Step 1. Get access to app goals
If you already have an active promotion for the app, you can get access to your app goals through the library:
- In the side menu, click Library.
- In the upper-right corner of your mobile apps page, click Grant access.
- In the window that opens, enter your email or username, then click Grant access.
If you haven't previously launched any promotion campaigns for the app, verify the mobile app and add it to your Yandex Direct library.
Step 2. Set up event transmission
If you already have an active promotion for the app, make sure you've set up transmission for all in-app events, not just those attributed to Yandex Direct. Adjust the settings if needed.
Which settings to check
If you haven't previously launched any promotion campaigns for the app, set up transmission for all in-app events, not just those attributed to Yandex Direct. Learn more about setting up tracking links (AppsFlyer tab).
If you already have an active promotion for the app, make sure you've set up transmission for all in-app events, not just those attributed to Yandex Direct. Adjust the settings if needed.
Which settings to check
If you haven't previously launched any promotion campaigns for the app, set up transmission for all in-app events, not just those attributed to Yandex Direct. Learn more about setting up tracking links (Adjust tab).
Set up event transmission by following steps 1 through 4 described in AppMetrica Help. You don't need to add tracking pixels to the campaign.
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