How to launch Target Lift

Target Lift launches when you start an ad campaign. The survey results become available in about ten days after the campaign ends. You can enable the survey for campaigns that have no impressions yet.

Criteria to be met by advertising campaigns

The Target Lift survey is available for new display campaigns with banners, videos, including non-skippable ones, fixed CPM, and video banners.

Target Lift is not available for campaigns with the “Manual bid management” strategy enabled.

Step 1. Prepare an ad campaign

Create a new display campaign, specify the main parameters and add ads to it. In your campaign settings, under Ad analytics, enable Target Lift.

Mandatory criteria for Target Lift analysis:

• The campaign duration is 7 days or more.

• A Yandex Metrica tag installed on your site is specified in the campaign settings;

• You selected between 1 and 5 conversions for the survey.

Step 2. Set up the survey

Go to the campaign settings and enable the survey in the Ad analytics section, under Target Lift.

Under Conversions, specify the goals that will be used for the strategy and for further analytics.

Use the events that benefit your business as goals. We recommend using the same goals you chose when configuring the conversion strategies for performance advertising.

Step 3. Submit your campaign for moderation

If the campaign has passed moderation, the survey will start automatically. You can't launch Target Lift after you start your campaign.

Survey launch recommendations

• Set your budget amount to RUB 300,000 or more.

• Set the campaign duration to at least 21 days.

• Make sure the campaign reach is at least 1,000,000 users and the number of impressions is 5,000,000 or more.

• Set up goals in the Yandex Metrica tag installed on your site at least 14 days before the campaign launch. Choose goals that require users to take specific actions on your site.

For example, the “Form submission” or “Click on phone number” goals are appropriate because when you set them, the customer must take specific actions: fill out the form or click on the phone number. The “Site session” goal isn't appropriate because it is achieved even if the user visits your site by mistake and doesn't find the information they need.

Follow these recommendations to ensure your strategy delivers the expected results, which you'll see in Target Lift.

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