---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/support/direct/en/strategies/optimize-clicks-mobile-apps.md
- https://yandex.com/support/direct/ru/strategies/optimize-clicks-mobile-apps.md
- https://yandex.com/support/direct/tr/strategies/optimize-clicks-mobile-apps.md
- https://yandex.com/support/direct/zh/strategies/optimize-clicks-mobile-apps.md
- href: en/strategies/optimize-clicks-mobile-apps.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Maximum clicks
The strategy allows you to increase the number of app installations within the average CPA that you specified when creating the campaign. Define the result that the strategy should focus on: get maximum clicks at the specified average CPC, or get maximum clicks at the specified budget.
{% note info "Updates to how budgets work" %}
1. On June 22, campaigns with manual bidding and a shared account balance switched from daily to unified weekly budgets. Existing budget values were automatically recalculated as weekly amounts, taking ad schedules into account.
2. Starting July 6, campaigns with pay-per-click strategies can [carry over](https://yandex.com/support/direct/en/strategies/week-budget.md#transfer) a portion of unused budget to the following week.
{% endnote %}
## Strategy settings {#advanced}
Select the criteria and spending limit to get the maximum app installations:
{% list tabs %}
- Average CPC
This option is best if you know how much you are willing to pay per install.
The system automatically adjusts your bids to match your targeting criteria and attract as many users as possible. For some targeting criteria, the bids may be higher than the assigned average CPC. For others, it may be lower. The average cost may fluctuate up or down over the course of the day. but the average CPC for the entire week will not exceed the amount you set. For the limit to apply, the strategy should run without changes or pauses over the whole calendar week.
This strategy is most effective for campaigns that receive more than 100 clicks per week. If a campaign contains long-tail keywords with a relatively low CTR and gets less than 100 clicks per week, the average CPC may increase, but no more than double.
##### **Average CPC**
The average CPC is calculated as the weekly spending divided by the number of clicks per week, resulting in the average cost charged when a user clicks on an ad.
The minimum average CPC is ₽0.9 without VAT ([values in other currencies](*values)). To find the optimal average CPC, we recommend using the [budget forecast](https://direct.yandex.com/registered/main.pl?cmd=advancedForecast).
##### **Weekly budget**
The minimum budget is ₽300 ([see values for other currencies](*values-2)).
- Weekly budget
This option is best if your primary goal is to attract as many engaged users to the app as possible.
The system automatically allocates the budget to achieve as many app installations as possible. Keywords with a high CTR forecast get more traffic, while bids are lowered for keywords with a low CTR forecast.
For the limit to apply, the strategy should run without changes or pauses over the whole calendar week.
##### **How to configure**
Select the “Weekly budget” limit and specify the budget amount.
The minimum weekly budget is 300 RUB ([see other currencies](*values-2)).
The actual expenditure of a campaign using this strategy may vary by several percent from the specified budget. Accuracy may be affected when you switch between strategies, make changes to the budget, suspend a campaign, refine your time targeting or change the campaign start date.
Budget distribution depends on your [time targeting](https://yandex.com/support/direct/en/efficiency/timetargeting.md) settings. For example, if you limit ad impressions to two days a week, your budget will only be distributed over those two days.
If the budget cannot be spent, you will see an alert in the interface and get a notification sent to your inbox. This usually means that the keywords selected have a low CTR, a low budget or a low maximum bid.
You can also limit the maximum bid.
{% endlist %}
{% note alert %}
Analyze campaign performance and enter relevant parameter values. An unattainable average CPC value, insufficient budget, or a low maximum bid may have a negative impact on how the strategy performs. In this case the system cannot raise the bids on effective keywords and you will get significantly fewer converted sessions.
{% endnote %}
#### Learn more
- [General recommendations for setting up strategies](https://yandex.com/support/direct/en/strategies/select-strategy.md)
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
[*values]: {% include [values](../_includes/strategies/average-cpa-mobile-apps/values.md) %}
[*values-2]: {% include [values-2](../_includes/strategies/average-cpa-mobile-apps/values-2.md) %}
{% included (../_includes/strategies/average-cpa-mobile-apps/values-2.md) %}
#|
|| **Payment currency** | **Average CPA** ||
|| RUB | 300 ||
|| KZT | 1300 ||
|| BYN | 9 ||
|| USD | 10 ||
|| EUR | 10 ||
|| CHF | 10 ||
|| TRY | 17 ||
|#
{% endincluded %}
{% included (../_includes/strategies/average-cpa-mobile-apps/values.md) %}
#|
|| **Payment currency** | **Average CPA** ||
|| RUB | 0.9 ||
|| KZT | 3 ||
|| BYN | 0.03 ||
|| USD | 0.03 ||
|| EUR | 0.03 ||
|| CHF | 0.03 ||
|| TRY | 0.03 ||
|#
{% endincluded %}
