---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/support/direct/en/statistics/new-reports-wizard/settings/attribution.md
- https://yandex.com/support/direct/ru/statistics/new-reports-wizard/settings/attribution.md
- https://yandex.com/support/direct/tr/statistics/new-reports-wizard/settings/attribution.md
- https://yandex.com/support/direct/zh/statistics/new-reports-wizard/settings/attribution.md
- href: en/statistics/new-reports-wizard/settings/attribution.md
type: text/markdown
title: Markdown version
- href: ../../../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
{% note info "Updates to attribution models in Yandex Direct and Yandex Metrica" %}
Yandex Metrica has ended support for legacy attribution models: "First click", "Last non-direct click", "Last click from Yandex Direct", "Last click from Yandex Direct (cross-device)".
Active campaigns using these models have automatically switched to their newer cross‑device versions or automatic attribution. This model update won't trigger strategy retraining, and your campaigns will continue running as usual.
The attribution logic will remain unchanged. The settings will still offer updated versions of the legacy models you're familiar with.
{% endnote %}
# Attribution
In the attribution settings, select the model to evaluate your campaign results:
- Automatic attribution.
- Last non-direct click (cross-device).
- Last click.
- First click (cross-device).
- First impression from Yandex Direct (cross-device).
- Last impression from Yandex Direct (cross-device).
{.border-yes}
[More about attribution models](https://yandex.com/support/direct/en/statistics/attribution-model.md)
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
