Updates to attribution models in Yandex Direct and Yandex Metrica
Yandex Metrica has ended support for legacy attribution models: "First click", "Last non-direct click", "Last click from Yandex Direct", "Last click from Yandex Direct (cross-device)".
Active campaigns using these models have automatically switched to their newer cross‑device versions or automatic attribution. This model update won't trigger strategy retraining, and your campaigns will continue running as usual.
The attribution logic will remain unchanged. The settings will still offer updated versions of the legacy models you're familiar with.
Attribution
In the attribution settings, select the model to evaluate your campaign results:
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Automatic attribution.
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Last non-direct click (cross-device).
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Last click.
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First click (cross-device).
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First impression from Yandex Direct (cross-device).
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Last impression from Yandex Direct (cross-device).
Have questions?
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