New Report Wizard

The new Report Wizard is a statistics tool that lets you analyze your campaigns' performance and access detailed information about their metrics.

Key features:

• Reports load faster.

• Quick and simple navigation through dimensions and metrics.

• Dimensions and metrics can be preconfigured.

• Customize your reports using quick actions — sort rows, move columns, and delete columns right inside the reports.

How to analyze ad performance if you're new to the Report Wizard

Besides the new Report Wizard, Yandex Direct offers various analytics tools that can be used by both experts and beginners. Among the key tools are the report library and AI assistant.

Report library

The report library is a collection of preconfigured reports for various analytics tasks and campaign types. These reports let you quickly assess the results of your performance and reach campaigns, as well as view statistics for specific areas such as search queries, platforms, or sales performance. You can also build custom reports based on the library reports.

Learn more about the report library

AI assistant

The AI assistant builds reports based on your prompts, so you don't have to manually configure dimensions, metrics, filters, and other settings. You can describe your task in your own words or choose from suggestions.

To chat with the AI assistant, go to your Yandex Direct account and click in the bottom-right corner.

How to open the new Report Wizard

You can access the new Report Wizard in several ways: from the navigation menu, the campaign list, or campaign edit page.

Navigation menu in Yandex Direct

From the Yandex Direct menu, select Statistics → New Report Wizard.

Campaign list

You can go to statistics from the campaign list. This opens a library report that matches the campaign type: performance campaign, reach campaign, app promotion campaign, or other type.

To access a report from the campaign list:

• Click next to the campaign and select Statistics (New) from the drop-down list.

  

  Alternatively, click Statistics under the campaign name and select New interface.

  

  In both cases, this opens statistics for the selected campaign.

  For product campaigns and campaigns created in the Campaign Wizard, you can also access the report by clicking Statistics under the campaign name or → Statistics.

  

• Select one or more campaigns — the buttons for viewing statistics will appear at the bottom.

  

  Click them to open statistics for the selected campaigns.

  You can access the statistics for ads or ad groups the same way. On the campaigns page, switch to the group or ad level and select the items you need to view their statistics.

Campaign edit page

You can access statistics from the campaign edit page. This opens a library report that matches the campaign type: performance campaign, reach campaign, app promotion campaign, or other type.

Click next to the campaign name and select Statistics (New) from the drop-down list.

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