Report library
The report library offers a selection of ready-made reports with preset parameters tailored for various campaign types and analytics tasks. For example, the settings for performance campaigns help you track conversions, expenses, CPA, revenue, and CRR. For reach campaigns, you can view display metrics related to your target audience reach, such as views, viewability, and average cost per view.
Ready-made reports help assess the current performance of your promotions and find new ideas for a deeper insight into specific metrics.
To view the library, go to Statistics and select Report library.
Ready-made reports can be customized: you can add other dimensions and metrics, and then save the new settings. The next time you open the report, it will retain your changes. Alternatively, you can save it as a new report. In this case, it will appear in your My reports tab. If multiple people use your account, you can choose whether the report should be accessible to all of them or just you.
After saving, the report with your settings will also open in the interface when viewing statistics in the new Report Wizard. For example, your custom version of a performance campaign report will be accessible by clicking Statistics (new) or Statistics — New interface in the campaign list or on the performance campaign editing page.
Note
Some metrics in ready-made reports can't be edited. If you need to change them, create a new report with your desired settings.
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