---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/support/direct/en/statistics.md
- https://yandex.com/support/direct/ru/statistics.md
- https://yandex.com/support/direct/tr/statistics.md
- https://yandex.com/support/direct/zh/statistics.md
- href: en/statistics.md
type: text/markdown
title: Markdown version
- href: llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Statistics: evaluate effectiveness of your promotion
Analyze your statistics to gauge your campaign performance and find ways to improve it.
{% note tip %}
For a campaign aimed at increasing sales or the number of requests, you need to analyze the number of clients who came to you through advertising, the cost of attracting them, and the revenue they brought. For detailed instructions, see the section [How to evaluate the results of a performance campaign](https://yandex.com/support/direct/en/statistics/performance-stat-guide.md).
{% endnote %}
## Tools for studying statistics
##### **Reports in the Yandex Direct interface**
Regularly review the reports: they will help you identify bottlenecks in your campaign and fix them right away. With the [Report Library](https://yandex.com/support/direct/en/statistics/library.md), you can quickly obtain data on the latest and most popular datasets. Using the [Report Wizard](https://yandex.com/support/direct/en/statistics/new-reports-wizard.md), analyze relevant dimensions and metrics for a variety of business objectives.
##### **Reports in the Yandex Metrica interface**
Collect information about user activity on your site, track the achievement of your goals, and compare various segments of your audience and traffic sources. [Learn more about analyzing campaigns with Yandex Metrica.](https://yandex.com/support/direct/en/statistics/metrika.md)
##### **URL parameters**
Add [special parameters](https://yandex.com/support/direct/en/statistics/url-tags.md) to a link in an ad and study the traffic: you can find out how users got to your site (platform number, ad position, device, and so on).
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
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{% cut "Leave a message" %}
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