How to view results

Search Lift concludes about ten days after the end of your campaign.

The survey results are shown on the campaign page. In the Search Lift section, you can see the following data:

• Estimated total search activity growth.

• Individual growth for specific brands and products.

• A list of queries selected for the survey, separately for each brand and each product of the brand. Click it to see detailed figures. The list can include up to 1000 keywords.

The accuracy of Search Lift results depends on the amount of collected data. So we don't recommend stopping the campaign earlier than after 2–4 weeks. There might be not enough data to get any conclusive results before that. The survey might fail to provide data if there has been no visible growth.

If the results are positive

This means your display campaign has a positive effect on the behavior of your target audience and their search interest in your brand. Continue to serve ads for your proven targetings and try to increase your campaign budget.

We recommend that you evaluate the trend to adjust your campaign based on the market data and your campaign dynamics.

If there is no significant increase

Evaluate your capabilities and advertising activity

• Work with analytics in a comprehensive way. Analyze post-campaign analytics, CTR dynamics, full views, and other metrics. Look back at the progress of the campaign. Perhaps something went wrong at some point that affected the results.

• Assess the results based on your scale. If your brand or product is already well known to your audience and you are maintaining a high level of advertising activity, it will be difficult to find users who are unaware of your campaign. But that doesn't mean you can slow down: it's important to compare your results to market benchmarks and find areas for improvement.

Study your competitors

• Explore companies that are similar to you. How actively do they advertise? If their activity is higher, this may affect the results of your Search Lift survey.

• Conduct a competitor analysis. Compare your promotion strategy to that of your competitors and adjust it accordingly.

Evaluate your creatives

• Make sure your logo stands out in the creative. Check that the logo colors differ from the background. If you're using video formats, make sure the logo appears throughout the video, not just at the beginning or end.

• Make sure your ads have a clear call to action and that the advertised product or service is easy to understand.

• Evaluate how clear the wording of your ad message is. Perhaps, it's too indirect or excessively figurative.

• Make sure that the video has subtitles and that the key fragments are highlighted and emphasized in the text. This will help people who can't hear or mute the video read the message.

Questions?