How to launch a Search Lift
Search Lift launches at campaign startup and concludes approximately ten days after the impressions have ended. You can enable the survey for campaigns that have no impressions yet.
Campaign criteria
The Search Lift survey is available for new display campaigns with banners, videos, including non-skippable ones, fixed CPM, and video banners.
Search Lift is not available for campaigns with the "Manual bid management" strategy enabled.
Step 1. Prepare an ad campaign
Create a new display campaign, specify the main parameters and add ads to it.
Required criteria for Search Lift analysis:
- The campaign duration is 7 days or more.
- Names of the surveyed brands and their products are used.
Step 2. Set up the survey
In the campaign settings, in the Ad analytics section, under Search Lift, specify the objects of your survey:
-
Brand names: Enter up to three names, each no longer than 50 characters including spaces. To add a new name, click in the field next to it. Don't specify the advertised offers in this field: they'll be automatically matched to the goods and services that you list in the section below.
-
Your advertised offer: List up to five names of products or services. For each name, use a maximum of 50 characters including spaces. Do not specify brand names in this field. The product or service is automatically associated with the brands that you entered in the field above. To add a new name, click in the field next to it.
Search queries based on the specified brands and advertised offers are selected by semantic matching. That is, the query can include not only a name but its synonyms, rephrasings, and mistypings.
When specifying brands and offers, don't use special characters and operators (such as +, ! , " "): they don't work in the survey and may lead to incorrect results.
Field content examples
|
Brand |
Your advertised offer Correct |
Correct result |
What you advertise Incorrect |
Incorrect result |
|
⠀ Yandex |
|
Yandex Station Yandex Smart Speaker Yandex Alice Yandex Station Yandex Smart Speaker Yandex Alice |
|
Yandex Yandex Station Yandex Smart Speaker from Yandex Yandex Yandex Alice Yandex Yandex Station Yandex Smart Speaker from Yandex Yandex Yandex Alice |
station
Yandex StationAlert
You can only change the names of your brands and their products at the campaign creation step.
Step 3. Submit your campaign for moderation
If the campaign has passed moderation, the survey will start automatically. Once you start your campaign, you can't change names in the Search Lift section.
Survey launch recommendations
- Set your budget amount to RUB 300,000 or more.
- Set the campaign duration to at least 21 days.
- Make sure the campaign reach is at least 1,000,000 users and the number of impressions is 5,000,000 or more.
Follow these recommendations to ensure your strategy delivers the expected results, which you'll see in Search Lift.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
