Creating ads within a unified performance campaign
A unified performance campaign (UPC) is a campaign creation tool that expands the capabilities of familiar Yandex Direct ad campaigns. It provides a more granular approach to fine-tuning ads for mobile apps.
Advantages
General settings structure
The structure of a Unified performance campaign follows a clear and familiar logic:
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General settings at the campaign level include: campaign goal (acquiring new users or retargeting), placements (Yandex Search only, Yandex Advertising Network only, or all sites), strategy, campaign duration, scheduling, installations from alternative app stores (Android), enabling SKAdNetwork (iOS), and advanced settings that can be applied to all ad groups within the campaign.
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Ad group settings include audience targeting: impression geography, autotargeting, relevant keywords, retargeting lists, type of site content, and settings that can be applied to all ads within the group.
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At the ad level, you have complete control over the ad layout and landing pages: fields for uploading text, images, and videos, fields for configuring tracking links, deeplinks, custom pages, and impression attribution options.
A single consolidated campaign for better coverage, efficiency, and strategy training
Managing groups within a unified performance campaign allows you to test creative sets for each audience segment and combine ads into consolidated campaigns to accumulate data for strategy training.
Granular control over the cost per click, install, and in-app action
You can adjust bids at the ad group level to achieve desired outcomes for different audience segments, whether it's clicks, installs, or in-app actions.
Statistics
Report Wizard provides detailed statistics for all cross-sections, including a breakdown by ad type.
Questions?
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