Promotion on Connected TVs and desktops

You can use cross‑platform promotion to run video ads for your app on Connected TVs and desktops and track installs and in-app events that happen after users view your ads.

Tracking is powered by cross-device attribution from mobile measurement partners (MMPs) like AppsFlyer and Adjust.

How it works

1. You launch a unified performance campaign with video ads to run on Connected TVs and desktops.

2. After viewing an ad, a user installs your app or completes an in-app event.

3. The MMP matches these actions to the ad impression and sends the attributed conversion data back to Yandex Direct.

Advantages

• Bigger reach: Connect with audiences who frequently watch content on Connected TVs and computers.
• Performance-driven approach: Use cross-device attribution to track app installs and conversions after users view your video ads on Connected TVs or desktops.
• Seamless campaign management: Get helpful tips during campaign setup and use your standard settings and reporting tools right in Yandex Direct.

Where are my ads shown?

• Connected TVs: In apps and browsers on Smart TVs, including Kinopoisk and partner video services, as well as on Yandex TV (before, during, and after the main video content).
• Desktops: In the Yandex Video Network and the Yandex Advertising Network.

Available formats

• InStream (multi-roll): The ad is embedded in the video stream to be played back at the start, in the middle, or at the end of the main video.

  

• OutStream: The ad is embedded on site pages.

  

Launch methods

Unified performance campaign for app promotion.

Have questions?

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