---
metadata:
- name: generator
content: Diplodoc Platform v5.54.2
alternate:
- https://yandex.com/support/direct/en/products-mobile-apps-ads/create.md
- https://yandex.com/support/direct/ru/products-mobile-apps-ads/create.md
- https://yandex.com/support/direct/tr/products-mobile-apps-ads/create.md
- https://yandex.com/support/direct/zh/products-mobile-apps-ads/create.md
- href: en/products-mobile-apps-ads/create.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Creating ads in the Campaign Wizard
Click **Add** → **Campaign**. In the **Campaign Wizard** tab, select **Conversions and traffic**.
Enter a link to your app page in the AppStore or Google Play. The app data is populated automatically. You can also add a [tracking link](https://yandex.com/support/direct/en/products-mobile-apps-ads/tracking-systems.md).
{% note alert %}
You can only create 10 campaigns per app to run promotions for users with devices running iOS 14.5 or higher. [Recommendations on setting up campaigns for iOS apps](https://yandex.com/support/direct/en/products-mobile-apps-ads/ios.md).
{% endnote %}
#### Step 1. Configure the ad layout for group 1
1. By default, Yandex Direct fetches the title and description text from the app store. You can edit them. In the description, tell users about your app, its benefits, or features. Read our [recommendations for writing ad texts](https://yandex.com/support/direct/en/products-mobile-apps-ads/recommendations.md).
You can add up to six title and text options: Yandex Direct will automatically create ads from them and show the most effective ones more often.
We recommend that you add as much as possible options for each element. This makes creatives more diverse and improves campaign performance.
1. Add up to 15 images in different formats (square, vertical, and horizontal) and up to 15 videos to your ad. Images must not contain any text. You can use any image that is at least 450 × 450 pixels, but we recommend one that is between 1080 and 5000 pixels, in JPG or PNG format, up to 4 MB. Video: maximum 100 MB, from 5 to 60 seconds.
{% cut "Technical requirements for videos" %}
#|
|| Format | MP4, WebM, MOV, QT, FLV, AVI ||
|| Size | no larger than 100 MB ||
|| Duration | between 5 and 60 sec ||
|| Recommended aspect ratio | 16 : 9; 1 : 1; 9 : 16 ||
|| Minimum resolution | 360p ||
|| Recommended resolution | 1080p ||
|| Video frame rate | from 20 fps ||
|| Video codecs | H.264, VP6F, VP8, Theora ||
|| Number of video tracks | 1 ||
|| Minimum quality | 44 kHz, 16 Kbit/s, stereo ||
|| Audio codecs | AAC, MP3, Vorbis ||
|| Number of audio tracks | no more than 1 ||
|| File codec | avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt ||
|| Cover | No ||
|#
{% endcut %}
Well-chosen images and videos help draw more attention to ads and increase [conversions](*конверсию).
1. Launch [interactive banners (Playable Ads)](https://yandex.com/support/direct/en/products-mobile-apps-ads/about.md#type): a mini‑game or demo version will help users get a feel for your app. Upload an archive with an HTML5 banner and relevant images. Creatives must meet the [requirements](https://yandex.com/support/direct/en/products-mobile-apps-ads/recommendations.md#technical-pla).
To check how your ad will look with different creatives on different ad platforms in the preview area, hover over the desired image and select the placement: search results or advertising network.
#### Step 2. Define the audience for group 1
1. Specify the [display region](https://yandex.com/support/direct/en/efficiency/geotargeting.md) for your campaign.
In Yandex Direct, you can target small towns or regions with populations starting at 1000 people. To set up targeting for such an area, enter its name or select it from the region tree. This helps you fine‑tune your campaign and reach the right audience.
1. If necessary, you can use advanced settings to set up:
- Ad placement. Impressions and pricing work differently in search results and ad networks.
- [Autotargeting](https://yandex.com/support/direct/en/impression-criteria/autotargeting.md#autoy_on) categories. You can't disable autotargeting for targeted queries.
- [Related terms](https://yandex.com/support/direct/en/keywords/keywords.md): List the keywords your audience might use to search for you. We'll select interested users based on these keywords. Yandex Direct will select interested users based on these keywords. You can use [characters and operators](https://yandex.com/support/direct/en/keywords/symbols-and-operators.md).
When launching a campaign, avoid narrowing down the coverage with [negative keywords](https://yandex.com/support/direct/en/keywords/negative-keywords.md). First of all, look up the search keywords that triggered your ad in the [search query statistics](#statistics). Then add irrelevant queries as negative keywords.
- Retargeting lists. You can promote your mobile app to the most valuable or interesting Yandex Audience segments.
You need to set up different campaigns to launch retargeting in search results and in the YAN. Use a keyword and segment for retargeting in search results and only a segment in the YAN. If you add keywords for the YAN, your ads will get served to new users (those not from the segment).
#### Step 3. Create a new ad group.
If you're promoting a single app and willing to spend the same CPI, create up to 10 ad groups with unique texts, images, videos, and targeting settings (including retargeting). That way, you can use different creatives for different types of targeting in the same campaign.
Within each ad group, you can set up multiple title options and let Yandex Direct select the best performing ones. This increases the number of combinations and chances for the ads to be served.
Clone your previously set up groups and variate settings in them.
{% note info %}
However, if you want to use different CPIs for retargeting or segments created in Yandex Audience, this multi-group approach won't work for you.
{% endnote %}
#### Step 4. Select a strategy
1. Set up the [Mobile Measurement Platform](https://yandex.com/support/direct/en/products-mobile-apps-ads/tracking-systems.md) and enter the tracking link. This way, you can transmit data from your app to Yandex Direct to collect statistics and optimize your campaign.
For iOS apps, a campaign for users running a version lower than 14.5 will be created by default. If you're planning to promote your app to users with devices running iOS 14.5 or higher, enable the **Campaign for iOS 14.5 and higher** option. Make sure that your app passed verification and supports the Apple SKAdNetwork API. [Recommendations on setting up campaigns for iOS apps](https://yandex.com/support/direct/en/products-mobile-apps-ads/ios.md).
1. If you're using the [AppsFlyer](http://www.appsflyer.com/) or [Adjust](https://www.adjust.com/) tracker, you can track the campaign goals that were completed after viewing the ad, even if the ad wasn't clicked. However, in total, you'll pay for the campaign according to the chosen strategy: we'll attribute all conversions to clicks like before. You don't pay for additional installs attributed to impressions. To use this option, specify the tracking link in the strategy settings and in the window that appears select **Enable impression attribution**.
1. Specify the targeted event and set its price.
- Select App installs and set the **average** cost for completing the goal. You'll get maximum clicks resulting in app installations. The payment will be **per click**.
- Select App installs and set the **fixed** cost for completing the goal. You'll be charged for **app installs**.
- Select a relevant in-app event if you want to attract users who perform a certain action in the app (for example, complete registration). Set the **average** cost for completing the goal. The strategy for maximizing targeted clicks to the app will be selected. You'll get optimization based on the specified average cost. The payment will be per click.
- Select "Ad click" — you'll pay for each click on your ad. Specify the average CPC.
This also works for campaigns on iOS 14.5 and higher.
1. If needed, set up [bid adjustments](https://yandex.com/support/direct/en/products-mobile-apps-ads/bids-adjustment.md) for gender, age, or region.
#### Step 5. Set a budget
Set your weekly or monthly budget. We recommend setting a budget that will be enough for a week. The budget will appear in the campaign settings. See more about [budget calculation for each campaign type](https://yandex.ru/adv/edu/materials/yandex-direct-dlya-mobilnyh-prilozhenij-nastrojka-reklamnyh-kampanij).
Yandex Direct will spend money within the specified amount. The campaign will run as long as there's money in your account.
{% note tip %}
If you are going to launch multiple campaigns with different settings (for example, different display regions), on the running campaign page, click **Clone**. The cloned campaign can be edited on the page with your campaigns.
{% endnote %}
To send your campaign to moderation, click **Create campaign**.
To edit the campaign later, click **Save as draft**.
As an advertising data operator, Yandex assigns each creative a unique identifier (token) when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about [ad labeling](https://yandex.ru/adv/ad-labeling).
Try it out
## Ad moderation and launching a campaign {#moderation-section}
After you create an ad, it is reviewed by a moderator to make sure it meets our [requirements](https://yandex.com/support/direct/en/moderation/adv-rules.md). Click **Send to moderation** and confirm that you accept Yandex [terms](https://yandex.com/legal/oferta_direct/) for placing your ads. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.
Your moderation results will be emailed to the address you provided when you created the ad campaign.
Your ads will begin displaying as soon as Yandex [receives your payment](https://yandex.com/support/direct/en/payments/payment-methods.md).
## Campaign statistics {#statistics}
Statistics are displayed on the campaign page. Under the settings section, you can find the general campaign statistics, with more detailed statistics on individual parameters shown below.
You can download statistics in CSV format. To do this, click **Reports** → **Download statistics**.
Graphs show general campaign statistics: data about conversions, clicks, CPA, and spending. When impression attribution is enabled, the statistics will also count conversions attributed to impressions. To view advanced statistics, click **Reports** → **Go to Report Wizard**.
The table shows data for each element (titles, images, and texts). You can decide which elements are more effective and adjust your campaign.
In campaigns for iOS 14.5 and higher, the install data received from SKAdNetwork will be available.
In [Report Wizard](https://yandex.com/support/direct/en/statistics/new-reports-wizard.md), you can evaluate statistics for each particular group by specific cross sections.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
[*конверсию]:
Installing the app from the app store after viewing the ad. Or an in-app event specified as the campaign goal. Conversion statistics are available both in Yandex Direct and in the [tracker](https://yandex.com/support/direct/en/products-mobile-apps-ads/tracking-systems.md).
[*CTR]:
The ratio of the number of clicks on an ad to the number of its impressions, expressed as a percentage. It is an indicator of ad performance.
