Genres and subjects

Place ads on pages and in videos of appropriate categories. The audience for the campaign is selected on the sites of the specified genres and subjects. If you understand what content your potential customers are viewing or what topics they are interested in, display the ads on resources with subjects related to your product. For example, place an ad for your new sauce inside a cooking video or offer skiing equipment to people who are on a site about sports and active holidays.

How to configure

You can enable impressions by genre and subject when creating an ad group. Under Impression criteria, click Genres and subjects and select relevant targetings.

You can't use genres and subjects together with other retargeting criteria.

Reach forecast

Check how many users may see ads from a particular group using the reach forecast.

How to analyze the results

To evaluate the campaign results:

• Create multiple ad groups.

• Add genres and subjects for each group.

Use the Genres and subjects cross-section in the Report wizard to get impression statistics for each group. Pages and videos used for ad placement can belong to multiple subjects or genres at the same time. This means that impressions are counted for each subject or genre. But the Total row in the report includes each impression only once.

Questions?