---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/support/direct/en/products-cpm-campaign/create.md
- https://yandex.com/support/direct/ru/products-cpm-campaign/create.md
- https://yandex.com/support/direct/tr/products-cpm-campaign/create.md
- https://yandex.com/support/direct/zh/products-cpm-campaign/create.md
- href: en/products-cpm-campaign/create.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# How to launch a campaign
Click **Add** → **Campaign**. Select **Expert mode** → **Reach campaigns** → **Banners**.
#### Step 1. Configure campaign parameters {#step-1}
1. Name the campaign and enter a link to the site. Yandex Direct automatically finds the Yandex Metrica tags installed on your site.
2. Select an ad strategy. We recommend automatic strategies:
- [Decrease cost of repeat impressions](https://yandex.com/support/direct/en/strategies/decrease-price-for-repeat-impressions.md) to launch new products and services on the market.
- [Maximum impressions at minimal cost](https://yandex.com/support/direct/en/strategies/maximize-impressions-for-lowest-price.md) to promote products and services with a target audience.
- [Increase search volume on Yandex](https://yandex.com/support/direct/en/strategies/optimize-queries-in-search.md) to make your display ads increase the share of search queries mentioning your brand and its products. You can create a campaign with this strategy only when you launch a [Search Lift](https://yandex.com/support/direct/en/search-lift.md) survey.
- [Increase site visits](https://yandex.com/support/direct/en/strategies/growth-of-site-visits.md) to make your display ads generate more site sessions. You can create a campaign with this strategy only when you launch a [Visit Lift](https://yandex.com/support/direct/en/visit-lift.md) survey.
- [Increase site conversions](https://yandex.com/support/direct/en/strategies/growth-of-conversions.md) to make your display ads generate more on-site conversions. You can create a campaign with this strategy only when you launch a [Target Lift](https://yandex.com/support/direct/en/target-lift.md) survey.
- [Increase brand metrics^β^](https://yandex.com/support/direct/en/strategies/growth-of-brand-metrics.md) to make your display ads stimulate growth in brand metrics. You can create a campaign with this strategy only when there is a new [Brand Lift](https://yandex.com/support/direct/en/brand-lift.md) survey linked to the campaign.
Specify the budget distribution period (a custom period or week), budget, and the average CPM.
3. Goals from your Yandex Metrica tags automatically appear under **Conversions**. If needed, edit the list of auto-selected goals: delete the ones you don't need or add new goals. If the tags don't have any goals, the service will suggest adding them in Yandex Metrica.
4. Set the campaign period, [time targeting](https://yandex.com/support/direct/en/efficiency/timetargeting.md), and the [impression frequency limit](https://yandex.com/support/direct/en/campaigns/campaign-settings.md#frequency-capping).
5. If your campaign qualifies for [Brand Lift](https://yandex.com/support/direct/en/brand-lift.md), [Search Lift](https://yandex.com/support/direct/en/search-lift.md), [Visit Lift](https://yandex.com/support/direct/en/visit-lift.md), or [Target Lift](https://yandex.com/support/direct/en/visit-lift.md), launch these surveys.
#### Step 2. Set up your target audience {#step-2}
1. Select the [display regions](https://yandex.com/support/direct/en/efficiency/geotargeting.md).
If your display region is outside Russia, select the language for your ads. This ensures they're shown only to potential customers who understand that language or browse online resources in it.
2. Select the impression criteria. You cannot change the type of impression criteria after you save the ad group.
- [A user profile](https://yandex.com/support/direct/en/products-cpm-campaign/display-ads-settings.md) consists of the cumulative characteristics of the users that you want to serve your ads to. These include gender, age, and online interests. Determine what your particular audience looks like and create a profile based on that data.
- [Genres and categories](https://yandex.com/support/direct/en/products-cpm-campaign/genres-and-themes.md): Serve ads on the Yandex Advertising Network sites in the selected categories. For example, an ad for skiing equipment can be displayed on a page about sports and active holidays.
- [Keywords](https://yandex.com/support/direct/en/keywords/keywords.md): Specify keywords that define the relevant site category in the Yandex Advertising Network and user interests. For example, a banner advertising a new tour to Mars might be displayed on a page about traveling, or shown to a user who is interested in flights to Mars.
3. Add adjustments.
4. Check how many users may see ads from a particular group using the [reach forecast](https://yandex.com/support/direct/en/products-cpm-campaign/mediaplan.md).
#### Step 3. Set up the ad {#step-3}
1. Upload a creative from your computer. You can use an HTML5 banner or image file as a creative.
Creatives must meet the [requirements](https://yandex.com/support/direct/en/moderation/ad-rules.md#image-ads) to pass review.
You can add multiple ads to an ad group, with each ad corresponding to a single creative.
An ad creative uploaded from a computer must meet the technical requirements:
- Maximum file size: 512 KB.
- File type:
- ZIP (for HTML5 banners). [Technical requirements for HTML5 banners.](https://yandex.com/support/direct/en/products-cpm-campaign/requirements.md)
- JPG, PNG, or GIF (for image creatives).
- The size of an HTML5 banner must exactly match the size of the ad unit (see the table). The size of an image creative in pixels can be two or three times larger.
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**Size of an ad unit in pixels**
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**Recommended sizes of image creatives served on screens with a high pixel density**
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**Notes**
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160 × 600
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320 × 1200 or 480 × 1800
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240 × 400
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480 × 800 or 720 × 1200
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240 × 600
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480 × 1200 or 720 × 1800
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300 × 250
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600 × 500 or 900 × 750
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300 × 300
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600 × 600 or 900 × 900
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300 × 500
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600 × 1000 or 900 × 1500
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300 × 600
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600 × 1200 or 900 × 1800
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320 × 50
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640 × 100 or 960 × 150
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320 × 100
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640 × 200 or 960 × 300
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320 × 480
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640 × 960 or 960 × 1440
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336 × 280
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672 × 560 or 1008 × 840
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480 × 320
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960 × 640 or 1440 × 960
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728 × 90
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1456 × 180 or 2184 × 270
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**940 × 1524**
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1880 × 3048 or 2820 × 4572
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JPG or PNG only
The banners will be displayed on [Yandex UrbanAds](https://urbanads.yandex.ru/) services and Yandex Advertising Network sites
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970 × 250
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1940 × 500 or 2910 × 750
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1000 × 120
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2000 × 240 or 3000 × 360
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**1080 × 450**
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2160 × 900 or 3240 × 1350
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JPG or PNG only
The banners will be displayed on [Yandex UrbanAds](https://urbanads.yandex.ru/) services and Yandex Advertising Network sites
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After saving an ad, you can only replace the creative for that ad with other components of the same size.
When building your creatives, keep in mind that the interface elements may overlap the top (safe) area. Therefore, don't place any text, logo, or other elements there.
{% cut "Examples of safe area locations in different banner formats" %}
Most often, safe areas are positioned as follows:
{% list tabs %}
- Vertical
- Horizontal
{% endlist %}
{% endcut %}
2. Set up the [ad link](https://yandex.com/support/direct/en/efficiency/display-link.md). Specify a page on your site or social media that provides your offer details and opens on banner click.
3. Enter a Yandex Audience pixel and impression tag.
You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.
Create a pixel in Yandex Audience. For more information, see [Yandex Audience Help](https://yandex.ru/support2/audience/en/pixel#pixel).
Add the pixel code to the banner. After the impressions begin, the pixel starts to collect [anonymous IDs](*anon-id) of users who have seen your ad. You can use this data when you set up your retargeting.
You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the `%random%` macro. They must also support `HTTPS`.
{% note info %}
If you have selected an automatic strategy and targeting based on user profiles, go to the strategy settings after you have saved the ad group. The average price recommendation will be updated based on the size of creatives and impression criteria. This will ensure efficient budget spending over the period.
{% endnote %}
Click **Launch campaign**.
As an advertising data operator, Yandex assigns each creative a unique identifier (token) when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about [ad labeling](https://yandex.ru/adv/ad-labeling).
Create a display campaign
### Ad moderation and launching a campaign {#moderation}
Impressions will start as soon as Yandex [receives your payment](https://yandex.com/support/direct/en/payments/payment-methods.md). If your account has enough funds, the campaign will start automatically.
Moderators will check whether the ad follows the [guidelines](https://yandex.com/support/direct/en/moderation/adv-rules.md). It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.
Your moderation results will be emailed to the address you provided when you created the ad campaign.
After you launch your campaign, you can view [what your ads look like on a site](https://yandex.com/support/direct/en/impressions/view-ad.md).
### Learn more {#learn-more}
- [User profile](https://yandex.com/support/direct/en/products-cpm-campaign/display-ads-settings.md)
- [How to evaluate the results of a display campaign](https://yandex.com/support/direct/en/products-cpm-campaign/statistics.md)
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
[*anon-id]:
The unique identifier of the user's mobile app or browser. The identifier becomes active when the app or browser is in use. When segments are updated, inactive anonymous identifiers are removed and new ones are added (for example, if a user purchased a new device or resinstalled the app). This means that segments only contain anonymous identifiers that have been active in the past 30 days.
