Cost of placement

The bid or CPM under the search bar or in the new Yandex Browser tab is set according to the selected display regions.

Display region	For the desktop version of ya.ru, new Yandex Browser tab, rubles	For the mobile version of ya.ru, rubles
Moscow and Moscow region	January — from 485. February — from 550. March–August — from 690. September–December — from 895.	January — from 345. February — from 395. March–August — from 495. September–December — from 645.
Russia (without Moscow and Moscow region)	January — from 385. February — from 440. March–August — from 550. September–December — from 715.	January — from 275. February — from 315. March–August — from 395. September–December — from 515.
Belarus	from 185
Kazakhstan	from 140
Other countries	from 25

Values for other currencies

Bid or CPM on a new Yandex Browser tab

Payment currency	Moscow and Moscow region	Russia (without Moscow and Moscow region)	Belarus	Kazakhstan	Other countries
KZT	1805.56	1444.44	1027.78	777.78	138.89
BYN	10.1	8.08	5.75	4.35	0.78
USD	4.66	3.73	2.65	2.01	0.36
EUR	4.06	3.25	2.31	1.75	0.31
CHF	4.61	3.69	2.62	1.99	0.35
TRY	24.62	19.70	14.02	10.61	1.89

All amounts do not include VAT.

If the values of the bid or CPM for the selected display regions are in different cells of the table, use the higher value. Set a bid or CPM higher than this value, and the banner will be served under all criteria.

For example, you selected Moscow and Moscow region:

• Bid < 690 rubles, the banner is not served.
• 495 rubles ⩽ bid < 690 rubles, the banner is only served on the mobile version of ya.ru.
• Bid ⩾ 690 rubles, the banner is served in Moscow and Moscow region on different devices.

Have questions?

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