Promotion on Connected TVs^β

Promotion on Connected TVs is an effective way to promote products and services that helps you reach a broad audience and draw attention to your brand. Auction-based video ads are served on movie streaming platforms, during commercial breaks on broadcast TV channels, and when watching free content on Yandex TV or other popular Connected TV apps.

Ad unit format

InStream: Video ads are embedded in the video stream to be played back at the start, in the middle, or at the end of the main video.

Advantages of advertising on Connected TVs

Placement variety

Ads are served across various devices connected to TV screens with internet and streaming access, including Smart TVs, game consoles, and streaming devices. Connected TV devices are becoming increasingly popular, with their audience continuously expanding. This allows advertisers to reach a large number of leads and increase the effectiveness of their campaigns.

Reach your target audience

Promotion on Connected TVs offers precise targeting options. You can target users based on demographic characteristics, interests, location, and Yandex Audiences segments or select the "Broadcast TV" category in the settings.

How we include impressions and clicks

You can pay for video impressions or views. Impressions are counted according to the IAB and MRC standards: after two seconds of serving a video, provided that at least 50% of the video player area is continuously present in the viewable area of the screen.

When you select pay-per-view, one of the following events count:

• Viewing 100% of the video if the video is shorter than 30 seconds.
• Viewing 30 seconds of the video if the video is longer than 30 seconds.

Clicking the Skip button counts neither as a view nor as an impression.

Have questions?

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