Launching a campaign for a business without a website

You can launch a quick start campaign to place ads even if you don't have a website. Just write a few sentences about your business, and Yandex AI will create an online vCard with an ad promotion and contact details, configure it, and help you with ad copy and visuals.

You can track your campaign's results in the statistics section.

Create a campaign

Click Add → Campaign. On the Quick start tab, click Proceed to ad creation. Under You can continue without a site, click Continue without a link.

Step 1. Provide information about your business

1. Specify the campaign name or type of business, such as “Custom jeans clothing embroidery”. Tell your audience why they should choose your offer. Point out specific advantages: discounts, offers, delivery options, guarantees, and other benefits.

   YandexGPT AI will use this information to generate an ad promotion. Users will see it when they click on the ad.

2. Add contact details. Specify at least one contact type: phone number, WhatsApp, or Telegram. The goal of this campaign is to get clicks on the contact button in the online vCard.

3. Find your company on Yandex Maps and specify it in the ad to reach customers who use Yandex Maps. This way, Yandex Direct will know what organization it needs to advertise and gather useful information from its profile.

4. Select the desired display regions: all of Russia, a region, or a city.

   For example, for a small coffee shop, you can specify the city where you want potential visitors to discover your business. And for an online clothing store, you should specify all regions where you offer delivery.

5. Explain what you do. Start typing and choose 2–3 activities.

6. The Yandex Direct algorithm has already picked several images for your ads from the site, a stock library, or AI-generated options. Feel free to replace them as needed. You can add up to 50 options.

Click Continue to create a campaign draft.

Step 2. Check the online vCard

Go to the vCard tab.

1. Check the text that will appear in the vCard when leads click the ad. You can change it or generate a new one.

2. Add a fitting image: upload an image, select one from the stock library, or choose from AI-generated options. Images created by the neural network are selected by ad category and stored in a stock image database.

   Image requirements

   • Size from 450 to 5000 pixels on each side.
   • Maximum file size — 10 MB.
   • Format — JPG, PNG or GIF (only the first frame will be used).

3. Specify your contacts: phone number, WhatsApp, or Telegram.

Click Save.

Step 3. Select a campaign budget

In the Home tab, open the campaign page and select one of the budget options suggested by the system or specify a custom value. The amounts are indicated without VAT.

Budgets are calculated based on the spending statistics of your competitors. The bigger your budget, the more likely you are to win auctions and receive more traffic.

The calculated budget amount is intended for about 30 days. Yandex Direct will spend money within the specified amount. The campaign will run as long as there's money in your account.

Click Create campaign.

When you create a campaign, as an advertising data operator, Yandex submits all your placement data to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

If your account balance is equal to or greater than your selected monthly budget, your campaign will start automatically.

The progress bar will show the status of the campaign and your next steps:

• Awaiting payment: Insufficient funds. The progress bar will show a message that you need to top up your account to continue.

• Under moderation: Your ads are currently under review.

  You'll receive the results of a compliance review against advertising requirements via the email you used to register in Yandex Direct.

• Active: Your campaign is approved, and your ads are now showing.

What else you can configure

The information you provided is sufficient: your ads are already running. To make your ads more effective, you can add more advertising materials.

On the campaign page, go to the Advertising materials tab.

1. Fill out the form.

   Under Questionnaire, provide details about your business and its features, such as product range, delivery, and promotions. By answering these questions, you can set up and target your ads more precisely. The questions included in the form depend on your chosen business category.

2. Create additional ads.

   You can create up to 20 additional ads either using our neural network or manually:

   • Compose your ad title and text.
   • Add an image. You can upload it, add it from an ad campaign, or choose a suggested image from the neural network or the image stock. You can add only one image per ad.
   • To add a video, enable the corresponding option. You can upload it or add it from an ad campaign. You can add only one video per ad.
   • Enable the option and specify the price of the product or service. This way, the ad will be more prominent in comparison to similar ads.
   • Enable the option and specify the ad placement period during which the ad will be served.

Campaign statistics

A few days after the launch, the Statistics section appears on the campaign page under the Home tab. Using the charts, you can analyze placements based on their click and conversion counts:

• Clicks represent how many times users clicked your ads in the Yandex Advertising Network and Yandex Search, as well as how many times they opened your company in Yandex Maps.

• Conversions represent how many clicks on the contact button in the online vCard resulted in a target action.

You can't view statistics for individual ads: only an overview of the entire campaign is available. The charts show how many times users clicked your ads and completed conversions.

Questions?